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The journal of product & brand management
Journal of business research : JBR
473
The journal of brand management : an international journal
335
Journal of retailing and consumer services
243
Psychology & marketing
129
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
86
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
International marketing review
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
48
Cogent business & management
47
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Tourism management perspectives : TMP
45
Journal of Islamic marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
307
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers’ preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
7
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
8
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
11
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
12
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
13
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
14
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
15
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
16
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
17
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
18
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
19
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
20
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
21
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
22
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
23
Positioning products through names : effect of sound symbolism on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
Saved in:
24
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
25
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
26
Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
27
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
28
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
29
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco
;
Pisano, Vincenzo
;
Strano, Sonia M.
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Saved in:
30
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
31
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
32
Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng
;
Wang, Tao
;
Zhao, Jing
;
Qin, Huanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
Saved in:
33
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
34
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
35
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
36
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
37
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
38
When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover
;
Kirchoff, Jon Frederick
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
Saved in:
39
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
40
Special issue: building bridges across branding research : family business brands and the branding process
Botero, Isabel
(
ed.
);
Pedeliento, Giuseppe
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014315469
Saved in:
41
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
42
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
43
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
44
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
45
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
46
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
47
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
48
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
49
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
50
The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung
;
Yang, Jing
;
Yim, Myungok Chris
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
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