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~person:"Klink, Richard R."
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Klink, Richard R.
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
De Chernatony, Leslie
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Gierl, Heribert
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Guzman, Francisco
22
Romaniuk, Jenni
22
Schade, Michael
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Usman, Osly
21
Foroudi, Pantea
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Han, Heesup
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
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Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
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Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
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Pelsmacker, Patrick de
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Piehler, Rico
15
Veloutsou, Cleopatra
15
Völckner, Franziska
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Wong, IpKin Anthony
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Kumar, Vikas
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Marketing letters : a journal of research in marketing
3
Journal of global marketing
1
Journal of marketing theory and practice
1
The journal of product & brand management
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ECONIS (ZBW)
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Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
2
Examining the brand name : mark relationship in emerging markets
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 262-267
Persistent link: https://www.econbiz.de/10010422978
Saved in:
3
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
4
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
5
Creating brand personality with brand names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
Saved in:
6
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
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