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  • Search: subject_exact:"Markenimage"
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Year of publication
Subject
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Markenimage 11,989 Brand image 11,730 Konsumentenverhalten 7,863 Consumer behaviour 7,861 Markenführung 7,577 Brand management 7,573 Brand 4,897 Markenartikel 4,888 Relationship marketing 2,201 Beziehungsmarketing 2,200 Werbewirkung 1,224 Advertising effects 1,220 Social Web 1,203 Social web 1,203 Designation of origin 1,043 Herkunftsbezeichnung 1,043 Online-Marketing 925 Internet marketing 914 Marketingmanagement 895 Marketing management 891 Corporate reputation 809 Firmenimage 809 Markentreue 808 Brand loyalty 802 Customer satisfaction 795 Kundenzufriedenheit 795 Tourism marketing 731 Tourismusmarketing 731 Destination management 718 Destinationsmanagement 718 Luxury goods 676 Luxusgüter 676 Holiday behaviour 558 Urlaubsverhalten 558 Viral marketing 528 Virales Marketing 528 Confidence 516 Vertrauen 516 Werbung 514 Advertising 504
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Online availability
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Undetermined 5,527 Free 1,904 CC license 257
Type of publication
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Article 9,807 Book / Working Paper 2,179 Journal 3
Type of publication (narrower categories)
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Article in journal 8,818 Aufsatz in Zeitschrift 8,818 Aufsatz im Buch 873 Book section 873 Hochschulschrift 343 Graue Literatur 300 Non-commercial literature 300 Thesis 240 Working Paper 224 Arbeitspapier 222 Case study 107 Fallstudie 107 Conference paper 80 Konferenzbeitrag 80 Collection of articles of several authors 76 Sammelwerk 76 Reprint 65 Aufsatzsammlung 49 Dissertation u.a. Prüfungsschriften 27 Konferenzschrift 16 Bibliografie enthalten 15 Bibliography included 15 Collection of articles written by one author 14 Lehrbuch 14 Sammlung 14 Handbook 8 Handbuch 8 Textbook 8 Conference proceedings 6 Guidebook 6 Interview 6 Ratgeber 6 Fallstudiensammlung 5 Festschrift 5 Systematic review 5 Übersichtsarbeit 5 Mikroform 4 Article 3 Bibliografie 3 Research Report 3
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Language
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English 10,920 German 1,026 French 19 Undetermined 16 Polish 10 Italian 5 Russian 2 Valencian 1 Portuguese 1 Spanish 1 Serbian 1 Swedish 1
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Author
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Burmann, Christoph 92 Phau, Ian 41 Huber, Frank 35 Esch, Franz-Rudolf 34 Keller, Kevin Lane 31 Loureiro, Sandra Maria Correia 31 Melewar, T. C. 30 Guzman, Francisco 29 Han, Heesup 29 Diamantopoulos, Adamantios 28 Bang, Nguyen 27 Sattler, Henrik 26 De Chernatony, Leslie 25 Gierl, Heribert 25 Baumgarth, Carsten 24 Schade, Michael 24 Bauer, Hans H. 23 Wiedmann, Klaus-Peter 23 Japutra, Arnold 22 Usman, Osly 22 Fetscherin, Marc 20 Paul, Justin 20 Romaniuk, Jenni 20 Veloutsou, Cleopatra 20 Christodoulides, George 19 Ekinci, Yuksel 19 Foroudi, Pantea 19 Ko, Eunju 19 Bruhn, Manfred 18 Gil Saura, Irene 17 Sarkar, Abhigyan 17 Shimul, Anwar Sadat 17 Valette-Florence, Pierre 17 Khamitov, Mansur 16 King, Ceridwyn 16 Pelsmacker, Patrick de 16 Sreejesh, S. 16 Grohmann, Bianca 15 Gupta, Suraksha 15 Park, Jungkun 15
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Institution
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Springer Fachmedien Wiesbaden 34 Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement 12 Friedrich-Schiller-Universität Jena 3 Haufe-Lexware GmbH & Co. KG 3 NetLibrary, Inc 3 Pearson Studium 3 Books on Demand GmbH <Norderstedt> 2 Centre d'Observation Economique 2 Christian-Albrechts-Universität zu Kiel 2 Deutsches Hygiene-Museum 2 Edward Elgar Publishing 2 Ernst-Moritz-Arndt-Universität Greifswald 2 European Commission / Joint Research Centre 2 Europäische Kommission / Gemeinsame Forschungsstelle 2 Fachhochschule Reutlingen / European School of Business 2 IGI Global 2 Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> 2 Lehmanns Media GmbH 2 Universität Mannheim 2 Verlag Dr. Kovač 2 Verlag Franz Vahlen 2 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 2 Wissenschaftlicher Verlag Berlin 2 American Marketing Association 1 Arbeitskreis Sportökonomie 1 Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden> 1 Brandsboard e.V. 1 Business Information Centre <Toronto> 1 Campus Verlag 1 Center for Economic Research <Tilburg> 1 Center of Market Oriented Product and Production Management 1 Chambre de commerce et d'industrie de Paris 1 China Study Centre (India) 1 Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières> 1 Credit Suisse Group AG 1 DerMarkentag <Veranstaltung> <8., 2021, Online> 1 DerMarkentag <Veranstaltung> <9., 2023, Koblenz> 1 EBS Business School 1 Eidgenössisches Institut für Geistiges Eigentum 1 Erich Schmidt Verlag 1
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Published in...
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Journal of business research : JBR 541 The journal of brand management : an international journal 369 The journal of product & brand management 328 Journal of retailing and consumer services 271 Psychology & marketing 145 Asia Pacific journal of marketing and logistics 139 European journal of marketing : EJM 113 Tourism management : research, policies, practice 106 Journal of marketing communications 96 Marketing intelligence & planning 93 Journal of travel and tourism marketing 92 International journal of hospitality management 87 Journal of international consumer marketing 84 SpringerLink / Bücher 80 Journal of global marketing 73 International marketing review 72 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 71 Journal of strategic marketing 69 Industrial marketing management : the international journal for industrial and high-tech firms 68 Journal of the Academy of Marketing Science 68 The journal of consumer marketing 68 Journal of fashion marketing and management 67 Journal of marketing 65 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 65 Journal of Islamic marketing 64 Journal of marketing management : MM 64 Cogent business & management 62 Journal of promotion management : innovations in planning and applied research 61 Marketing letters : a journal of research in marketing 61 The IUP journal of brand management : IJBRM 57 International journal of consumer studies 55 International journal of internet marketing and advertising : IJIMA 55 International journal of advertising : the review of marketing communications 54 Journal of consumer research : JCR ; an interdisciplinary bimonthly 52 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 51 European journal of marketing 48 International journal of advertising : the quarterly review of marketing communications 47 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 46 Journal of marketing research : JMR 46 Journal of promotion management : JPM 46
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Source
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ECONIS (ZBW) 11,862 USB Cologne (EcoSocSci) 98 USB Cologne (business full texts) 17 EconStor 10 BASE 2
Showing 1 - 10 of 11,989
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Managing the narratives in narrative media brands
Burgess, Jacqueline; Williams, Paul; Muscat, Alexander; … - In: Journal of media business studies 22 (2025) 1, pp. 67-85
Persistent link: https://www.econbiz.de/10015189169
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de/10015190421
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Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103
Persistent link: https://www.econbiz.de/10015176726
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Don't make me hate you, my love! : perceived brand betrayal and the love-becomes-hate phenomenon
Tolunay Kuşçu, Aslı; Veloutsou, Cleopatra - In: Journal of business research : JBR 187 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015158179
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A deeply personal affair : stakeholder engagement in brand "refresh" project of a hospice
Hyde, Fran - 2025
Persistent link: https://www.econbiz.de/10015331629
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Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis
Brand, Lars; Anderski, Matthias; Ströbel, Tim - In: The journal of brand management : an international journal 32 (2025) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10015330590
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Athlete brand congruence as a measure to evaluate brand identity and image fit
Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10015327208
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The personality of luxury : a new measure and the effects of brand personality distinctiveness and congruence on consumer responses
Balabanis, George; Karpova, Aleksandra - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015399280
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Donation type effects in corporate giving : a moderated dual mediation model
Saha, Sajeeb; Pappu, Ravi; Ranjan, Kumar Rakesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015399285
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Beyond revenge spending : exploring the role of loneliness and online brand equity in sustained luxury consumption among Asian MZ adults
Kang, Sukyoung; Kim, Sanghee - In: Asia marketing journal 27 (2025) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10015399223
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