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~person:"Melewar, T. C."
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29
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11
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Melewar, T. C.
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
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28
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25
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Han, Heesup
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19
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18
Sarkar, Abhigyan
18
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17
Christodoulides, George
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16
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16
Rahman, Zillur
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15
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Park, C. Whan
15
Pelsmacker, Patrick de
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6
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3
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3
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3
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2
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ECONIS (ZBW)
29
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
3
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
11
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
12
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
13
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
14
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
15
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
16
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
17
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
18
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
19
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
20
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
21
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
22
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
23
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
24
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael R.
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
Saved in:
25
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
26
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
27
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
28
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
29
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
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