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subject:"Business names"
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Business names
Markenname
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Brand name
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Brand management
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Markenartikel
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Marketing
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Markenimage
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Germany
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Brand name products
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Causality analysis
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Kausalanalyse
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Product design
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English
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Adamson, Allen P.
1
Taylor, Neil
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Tollington, Tony
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USB Cologne (EcoSocSci)
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1
The name of the beast : the perilous process of naming brands, products and companies
Taylor, Neil
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2007
Persistent link: https://www.econbiz.de/10004878385
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2
Brandsimple : how the best brands keep it simple and succeed
Adamson, Allen P.
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2006
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1. ed.
Persistent link: https://www.econbiz.de/10004871133
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3
Brand assets
Tollington, Tony
-
2002
Persistent link: https://www.econbiz.de/10004752719
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