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Brand management
50
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50
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31
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26
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26
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21
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20
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Journal of retailing
Journal of business research : JBR
583
The journal of brand management : an international journal
547
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Industrial marketing management : the international journal for industrial and high-tech firms
106
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of promotion management : innovations in planning and applied research
66
Journal of international consumer marketing
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
60
International marketing review
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of global marketing
53
Business horizons
52
The journal of consumer marketing
52
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ECONIS (ZBW)
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
3
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
Valuation of brand equity and retailer growth strategies using real options
Trigeorgis, Lenos
;
Baldi, Francesco
;
Katsikeas, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10013270694
Saved in:
9
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
10
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
11
Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
Saved in:
12
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
13
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
Saved in:
14
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
15
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
16
The effects of retail banner standardization on the performance of global retailers
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
;
Andras, …
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
Saved in:
17
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
18
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
19
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
20
The choice of exclusive dealing : economic rationales and evidence from French retail chains
Fadairo, Muriel
;
Yu, Jianyu
;
Lanchimba, Cintya
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 317-335
Persistent link: https://www.econbiz.de/10011744849
Saved in:
21
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
22
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
23
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
24
Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and brand characteristics
Seenivasan, Satheesh
;
Talukdar, Debabrata
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
Saved in:
25
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
26
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
27
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
28
M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
Saved in:
29
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
30
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
31
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
32
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
33
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
34
The indirect impact of price deals on households' purchase decisions through the formation of expected future prices
Zhang, Qin
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 88-101
Persistent link: https://www.econbiz.de/10009513160
Saved in:
35
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
36
Price awareness and consumers' use of deals in brand choice
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10009513168
Saved in:
37
The impact of a new retail brand in-store boutique and its perceived fit with the parent retail brand on store performance and customer spending
Netemeyer, Richard G.
;
Heilman, Carrie M.
;
Maxham, …
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10009707165
Saved in:
38
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
39
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
40
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
41
Conveying trustworthiness to online consumers : reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
Benedicktus, Ray L.
;
Brady, Michael K.
;
Darke, Peter R.
; …
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 322-335
Persistent link: https://www.econbiz.de/10008808862
Saved in:
42
Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania
;
Diamond, Nina
;
Kozinets, Robert V.
; …
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
Saved in:
43
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
Saved in:
44
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
45
Using lexical semantic analysis to derive online brand positions : an application to retail marketing research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Venkatesh, Alladi
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003870583
Saved in:
46
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
47
Consumer responses to vertical service line extensions
Lei, Jing
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10003782181
Saved in:
48
The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
Saved in:
49
The impact of code switching on service encounters
Schau, Hope Jensen
;
Dellande, Stephanie
;
Gilly, Mary C.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003438217
Saved in:
50
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
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