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Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
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2021
Persistent link: https://www.econbiz.de/10012424689
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2
Die mediatisierte Markenerweiterung : eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht
Kist, Edgar Leander
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2020
Persistent link: https://www.econbiz.de/10012293051
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3
Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
-
2018
Persistent link: https://www.econbiz.de/10011866598
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4
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
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5
Management von Markentransfers : der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren
Schulze-Bentrop, Carsten
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2014
Persistent link: https://www.econbiz.de/10010405731
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