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Brand extension
21
Markentransfer
21
Brand management
16
Markenführung
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Consumer behaviour
14
Konsumentenverhalten
14
Brand image
13
Markenimage
13
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4
Marketingmanagement
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brand extensions
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Brand extension authenticity
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Brand extension fit
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Addicott, Branden J.
1
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Arslan, F. Müge
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Ashill, Nicholas Jeremy
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Banerjee, Shubhomoy
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Bilgin, Pinar
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Boisvert, Jean
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Boon, Edward
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Brexendorf, Tim Oliver
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Burnaz, Sebnem
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Cambra-Fierro, Jesús
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Castillo, Ernesto del
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Duan, Qi
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Faßnacht, Martin
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Forsythe, Sandra
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Fu, Wei
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Goh, Yi Sheng
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Grant, Philip
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Grimm, Pamela E.
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Hu, Michael Y.
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Jung, Kwon
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Kietzmann, Jan
1
Liang, Beichen
1
Liu, Xin
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Ma, Ke
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The journal of product & brand management
The journal of brand management : an international journal
28
Journal of business research : JBR
22
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of business and globalisation : IJBG
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
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1
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
2
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
3
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
4
In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
5
Brand extension feedback effects : what do we know and where should we go?
Childs, Michelle
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 671-689
Persistent link: https://www.econbiz.de/10011808387
Saved in:
6
Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley
;
Mumuni, Alhassan G.
;
Newell, Stephen J.
; …
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
Saved in:
7
Consumer generated brand extensions : definition and response strategies
Boon, Edward
;
Grant, Philip
;
Kietzmann, Jan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
Saved in:
8
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
9
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
Saved in:
10
Perceived fit and deal framing : the moderating effect of perceived fit on sales promotions in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
Saved in:
11
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
12
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
13
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
14
Searching for competitive advantage with the brand extension process
Vukasovič, Tina
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 492-48
Persistent link: https://www.econbiz.de/10009685956
Saved in:
15
Can brand identity predict brand extensions' success or failure?
Viot, Catherine
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10009231619
Saved in:
16
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
17
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
18
The effect of brand extensions on product brand image
Arslan, F. Müge
;
Altuna, Oylum Korkut
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 170-180
Persistent link: https://www.econbiz.de/10003993642
Saved in:
19
Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
Saved in:
20
Searching for boundary conditions for successful brand extensions
Jung, Kwon
;
Tey, Leslie
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
Saved in:
21
Do line extensions influence parent brand equity? : an investigation of supermarket packaged goods
Sinapuelas, Ian Clark
;
Sisodiya, Sanjay Ram
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 18-26
Persistent link: https://www.econbiz.de/10003963591
Saved in:
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