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Markentreue
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The marketing review
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
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SpringerLink / Bücher
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European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
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The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
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Research
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Cogent business & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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The service industries journal
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Australasian marketing journal
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Global business review
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Innovatives Markenmanagement
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
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Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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NBER working paper series
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Pakistan journal of commerce and social sciences
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How to capitalise on a tribe
Silva, Susana C.
;
Santos, Mariana Carnido dos
- In:
The marketing review
12
(
2012
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10009713513
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2
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
3
Influence of product life cycle stage on consideration set size : the case of "think products"
Kikuchi, Fumiaki
- In:
The marketing review
10
(
2010
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003963402
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