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  • Search: subject_exact:"Market segmentation"
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Year of publication
Subject
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Market segmentation 4,234 Marktsegmentierung 3,879 Consumer behaviour 1,063 Konsumentenverhalten 960 Theorie 928 Theory 926 Zielgruppe 529 Target group 514 Marketing management 422 market segmentation 418 Marketingmanagement 417 Deutschland 289 Relationship marketing 289 Beziehungsmarketing 281 Germany 272 Marketing 246 USA 240 Cluster analysis 228 United States 214 Clusteranalyse 205 China 202 Segmentation 171 Holiday behaviour 170 Urlaubsverhalten 170 Financial market 155 Finanzmarkt 155 Marktforschung 147 Pricing strategy 147 Preismanagement 145 Market research 143 segmentation 143 Preisdifferenzierung 128 Price discrimination 128 Market Segmentation 126 Tourism 125 Aktienmarkt 124 Stock market 123 Tourismus 118 Tourism marketing 115 Tourismusmarketing 115
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Online availability
All
Undetermined 1,617 Free 1,135 CC license 48
Type of publication
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Article 3,071 Book / Working Paper 1,719 Other 8 Journal 2
Type of publication (narrower categories)
All
Article in journal 2,012 Aufsatz in Zeitschrift 2,012 Graue Literatur 439 Non-commercial literature 439 Working Paper 419 Arbeitspapier 389 research-article 375 Aufsatz im Buch 297 Book section 297 Hochschulschrift 227 Thesis 179 Dissertation u.a. Prüfungsschriften 57 Case study 49 Fallstudie 49 review-article 48 Bibliografie enthalten 45 Bibliography included 45 Collection of articles of several authors 37 Sammelwerk 37 conceptual-paper 28 Aufsatzsammlung 25 Collection of articles written by one author 24 Sammlung 24 review 24 Conference paper 23 Konferenzbeitrag 23 case-report 20 Article 19 Lehrbuch 14 Reprint 12 Textbook 10 viewpoint 10 Handbook 7 Handbuch 7 Bibliographie 6 Mikroform 5 Bibliografie 4 Mehrbändiges Werk 4 Multi-volume publication 4 Konferenzschrift 3
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Language
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English 3,921 German 569 Undetermined 293 French 6 Spanish 4 Italian 3 Russian 3 Polish 2 Portuguese 2 Dutch 1 Romanian 1
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Author
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Dolnicar, Sara 33 Dibb, Sally 23 DeSarbo, Wayne 16 Rundle-Thiele, Sharyn 16 DeSarbo, Wayne S. 15 Simkin, Lyndon 15 Wedel, Michel 14 Bauer, Hans H. 12 Bruwer, Johan 12 Jong, Frank de 12 Kruger, Martinette 12 Leisch, Friedrich 12 Occhino, Filippo 12 Pepels, Werner 12 Vayanos, Dimitri 12 Gromb, Denis 11 McDonald, Malcolm 11 Raza, Syed Asif 11 Weill, Pierre-Olivier 11 Atkeson, Andrew 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Kesting, Tobias 10 Moschis, George P. 10 Rennhak, Carsten 10 Saayman, Melville 10 Tkaczynski, Aaron 10 Bergemann, Dirk 9 Engel, Charles 9 Grün, Bettina 9 Kamakura, Wagner A. 9 Nijkamp, Peter 9 Rogers, John H. 9 Ammann, Paul 8 Bauer, Erich 8 Caporale, Guglielmo Maria 8 Dunbar, Ian 8 Kubacki, Krzysztof 8 Rahi, Rohit 8 Schertler, Walter 8
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Institution
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National Bureau of Economic Research 26 International Monetary Fund (IMF) 15 C.E.P.R. Discussion Papers 13 Rutgers University / Department of Economics 6 Agricultural and Applied Economics Association - AAEA 5 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Centre for Social and Economic Research on the Global Environment 4 Tilburg University, Center for Economic Research 4 CESifo 3 European Association of Agricultural Economists - EAAE 3 Faculdade de Economia, Universidade do Porto 3 Springer Fachmedien Wiesbaden 3 Australian Agricultural and Resource Economics Society - AARES 2 Center for Economic Research <Tilburg> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Department of Economics, Faculty of Business and Economics 2 Economic Research Service, Department of Agriculture 2 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Faculdade de Economia, Universidade Nova de Lisboa 2 IPSOS 2 International Monetary Fund 2 London Economics 2 Munich Business School 2 Oesterreichische Nationalbank 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 Schweizerische Nationalbank (SNB) 2 Southern Agricultural Economics Association - SAEA 2 The Wharton Financial Institutions Center 2 USDA, ERS 2 Universität <München> / Fakultät für Betriebswirtschaft 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Agricultural Economics Society - AES 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1
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Published in...
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European Journal of Marketing 77 Journal of Consumer Marketing 75 Marketing Intelligence & Planning 52 Journal of retailing and consumer services 40 International Journal of Bank Marketing 37 International Marketing Review 31 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 26 Journal of business research : JBR 24 SpringerLink / Bücher 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 International Journal of Contemporary Hospitality Management 21 Journal of Services Marketing 21 Europäische Hochschulschriften / 5 20 Working paper / National Bureau of Economic Research, Inc. 20 European journal of operational research : EJOR 19 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 International Journal of Retail & Distribution Management 16 Journal of vacation marketing : an international journal 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of Product & Brand Management 15 Journal of targeting, measurement and analysis for marketing 15 Gabler Edition Wissenschaft 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 CEPR Discussion Papers 13 CESifo working papers 13 European journal of marketing : EJM 13 IMF Working Papers 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13
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Source
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ECONIS (ZBW) 3,747 Other ZBW resources 517 RePEc 290 USB Cologne (EcoSocSci) 140 EconStor 52 BASE 36 USB Cologne (business full texts) 18
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Showing 1 - 10 of 4,800
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A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145
Persistent link: https://www.econbiz.de/10015192992
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Welfare of competitive price discrimination with captive consumers
Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025
Persistent link: https://www.econbiz.de/10015179470
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Informational nudges to promote preferences for goat meat
Hambaryan, Meri; Lai, John; Kassas, Bachir - In: Journal of agricultural and applied economics : JAEE 56 (2024) 3, pp. 373-388
Persistent link: https://www.econbiz.de/10015188109
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Segmentation of the Chinese stock market : a review
Peng, Zhe; Xiong, Kainan; Yang, Yahui - In: Journal of economic surveys 38 (2024) 4, pp. 1156-1198
Persistent link: https://www.econbiz.de/10015154809
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Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas; Stenius, Minna - In: Journal of food products marketing : innovations in … 30 (2024) 2, pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
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Assessing long-run price convergence in retailing
Borraz, Fernando; Zipitría, Leandro - 2024
We assess price dispersion in retail markets and its sources over time. Using a product-detailed price database, we document a consistent divergence of prices over time in retail markets in Uruguay: price dispersion increased by 3.1% in fifteen years. Next, we analyze microeconomic and...
Persistent link: https://www.econbiz.de/10014555678
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Demand for fish in urban Malawi : an almost ideal estimation
Banda, Fredrick Mangwaya; Edriss, Abdi-Khalil; Jere, … - In: International journal of economics and financial issues … 14 (2024) 3, pp. 149-156
Persistent link: https://www.econbiz.de/10014631789
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On the heterogeneity of preferences for disability services
Randle, Melanie; Grün, Bettina; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10014234434
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LCR premium in the federal funds market
Anderson, Alyssa; Tase, Manjola - 2023
Persistent link: https://www.econbiz.de/10014490734
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Food market segmentation based on consumer preferences using outranking multicriteria approaches
Casas-Rosal, José Carlos; Segura, Marina; Maroto, … - In: International transactions in operational research : a … 30 (2023) 3, pp. 1537-1566
Persistent link: https://www.econbiz.de/10013473148
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