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  • Search: subject_exact:"Market segmentation"
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Year of publication
Subject
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Market segmentation 4,374 Marktsegmentierung 4,018 Consumer behaviour 1,105 Konsumentenverhalten 1,002 Theorie 963 Theory 961 Zielgruppe 553 Target group 538 Marketing management 447 Marketingmanagement 442 market segmentation 434 Relationship marketing 304 Beziehungsmarketing 296 Deutschland 294 Germany 277 Marketing 250 USA 244 Cluster analysis 237 United States 217 Clusteranalyse 214 China 208 Segmentation 180 Holiday behaviour 177 Urlaubsverhalten 177 Financial market 160 Finanzmarkt 160 Marktforschung 155 Pricing strategy 154 Preismanagement 152 Market research 149 segmentation 147 Preisdifferenzierung 136 Price discrimination 136 Market Segmentation 131 Tourism 130 Aktienmarkt 129 Stock market 128 Tourismus 123 Tourism marketing 119 Tourismusmarketing 119
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Online availability
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Undetermined 1,705 Free 1,198 CC license 64
Type of publication
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Article 3,181 Book / Working Paper 1,752 Other 8 Journal 2
Type of publication (narrower categories)
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Article in journal 2,084 Aufsatz in Zeitschrift 2,084 Graue Literatur 468 Non-commercial literature 468 Working Paper 444 Arbeitspapier 413 research-article 375 Aufsatz im Buch 303 Book section 303 Hochschulschrift 228 Thesis 179 Dissertation u.a. Prüfungsschriften 57 Case study 49 Fallstudie 49 review-article 48 Bibliografie enthalten 45 Bibliography included 45 Collection of articles of several authors 37 Sammelwerk 37 conceptual-paper 28 Aufsatzsammlung 25 Collection of articles written by one author 24 Sammlung 24 review 24 Conference paper 23 Konferenzbeitrag 23 Article 22 case-report 20 Lehrbuch 14 Reprint 12 Textbook 10 viewpoint 10 Handbook 7 Handbuch 7 Bibliographie 6 Mikroform 5 Bibliografie 4 Mehrbändiges Werk 4 Multi-volume publication 4 Konferenzschrift 3
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Language
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English 4,064 German 569 Undetermined 293 French 6 Spanish 4 Italian 3 Russian 3 Polish 2 Portuguese 2 Dutch 1 Romanian 1
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Author
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Dolnicar, Sara 33 Dibb, Sally 23 Rundle-Thiele, Sharyn 17 DeSarbo, Wayne 16 DeSarbo, Wayne S. 15 Simkin, Lyndon 15 Jong, Frank de 14 Vayanos, Dimitri 14 Wedel, Michel 14 Gromb, Denis 13 Bauer, Hans H. 12 Bruwer, Johan 12 Kruger, Martinette 12 Leisch, Friedrich 12 Occhino, Filippo 12 Pepels, Werner 12 McDonald, Malcolm 11 Raza, Syed Asif 11 Weill, Pierre-Olivier 11 Atkeson, Andrew 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Kesting, Tobias 10 Moschis, George P. 10 Rennhak, Carsten 10 Saayman, Melville 10 Tkaczynski, Aaron 10 Bergemann, Dirk 9 Engel, Charles 9 Grün, Bettina 9 Kamakura, Wagner A. 9 Nijkamp, Peter 9 Rogers, John H. 9 Spann, Martin 9 Weinstein, Art 9 Ammann, Paul 8 Bauer, Erich 8 Caporale, Guglielmo Maria 8 Dunbar, Ian 8 Kubacki, Krzysztof 8
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Institution
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National Bureau of Economic Research 27 International Monetary Fund (IMF) 15 C.E.P.R. Discussion Papers 13 Rutgers University / Department of Economics 6 Agricultural and Applied Economics Association - AAEA 5 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Centre for Social and Economic Research on the Global Environment 4 Tilburg University, Center for Economic Research 4 CESifo 3 European Association of Agricultural Economists - EAAE 3 Faculdade de Economia, Universidade do Porto 3 Springer Fachmedien Wiesbaden 3 Australian Agricultural and Resource Economics Society - AARES 2 Center for Economic Research <Tilburg> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Department of Economics, Faculty of Business and Economics 2 Economic Research Service, Department of Agriculture 2 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Faculdade de Economia, Universidade Nova de Lisboa 2 IPSOS 2 International Monetary Fund 2 London Economics 2 Munich Business School 2 Oesterreichische Nationalbank 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 Schweizerische Nationalbank (SNB) 2 Southern Agricultural Economics Association - SAEA 2 The Wharton Financial Institutions Center 2 USDA, ERS 2 Universität <München> / Fakultät für Betriebswirtschaft 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Agricultural Economics Society - AES 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1
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Published in...
All
European Journal of Marketing 77 Journal of Consumer Marketing 75 Marketing Intelligence & Planning 52 Journal of retailing and consumer services 42 International Journal of Bank Marketing 37 International Marketing Review 31 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 27 Journal of business research : JBR 25 SpringerLink / Bücher 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 International Journal of Contemporary Hospitality Management 21 Journal of Services Marketing 21 European journal of operational research : EJOR 20 Europäische Hochschulschriften / 5 20 Working paper / National Bureau of Economic Research, Inc. 20 Journal of revenue and pricing management 19 Management science : journal of the Institute for Operations Research and the Management Sciences 19 Marketing intelligence & planning 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 International Journal of Retail & Distribution Management 16 Journal of financial economics 16 Journal of vacation marketing : an international journal 16 Journal of Product & Brand Management 15 Journal of targeting, measurement and analysis for marketing 15 Gabler Edition Wissenschaft 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 CEPR Discussion Papers 13 CESifo working papers 13 European journal of marketing : EJM 13 IMF Working Papers 13
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Source
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ECONIS (ZBW) 3,886 Other ZBW resources 517 RePEc 290 USB Cologne (EcoSocSci) 140 EconStor 56 BASE 36 USB Cologne (business full texts) 18
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Showing 1 - 10 of 4,943
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Authenticity-driven motivations in oligopoly : efforts, pricing, and welfare
Semenov, Aggey; Tondji, Jean Baptiste - 2026
Persistent link: https://www.econbiz.de/10015564578
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Productivity dispersion and misallocation : industry vs. market
Kim, Seho - 2026
Persistent link: https://www.econbiz.de/10015612420
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Monopoly, multi-product quality, consumer heterogeneity, and market segmentation
Gayer, Amit - In: Games 16 (2025) 5, pp. 1-15
This paper introduces a novel ratio-based framework for analyzing how consumer heterogeneity translates into product differentiation in vertically structured monopoly markets. We consider a monopolist facing a continuum of consumers and a strictly convex production cost function and identify...
Persistent link: https://www.econbiz.de/10015475372
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From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA
Lim, Weng Marc; Das, Manish; Saha, Victor - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 1/2, pp. 1-45
Persistent link: https://www.econbiz.de/10015526543
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Demographic capital and the conditional validity of servperf : rethinking tourist satisfaction models in an emerging market destination
Pérez-Campdesuñer, Reyner; Sánchez-Rodríguez, Alexander - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-35
Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a...
Persistent link: https://www.econbiz.de/10015436046
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Non-discriminatory personalized pricing
Strack, Philipp; Yang, Kai Hao - 2025
Persistent link: https://www.econbiz.de/10015417535
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A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145
Persistent link: https://www.econbiz.de/10015192992
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Welfare of competitive price discrimination with captive consumers
Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025
Persistent link: https://www.econbiz.de/10015179470
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Local institutional ownership and price discovery around extreme weather events
Bauer, Rob; Broeders, Dirk; De Carolis, Flavio - 2025
In this event study, we analyze the effect of market segmentation on stock returns in Europe amid extreme weather events. We show that local institutional ownership (LIO) mitigates the negative effect of the uncertainty from the occurrence of extreme weather events on stock prices. We assess...
Persistent link: https://www.econbiz.de/10015434031
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Estimation of the world market and application of nanomaterials in the aerospace industry
Malyshev, Viktor; Gab, Angelina; Kovalenko, Viktoriia; … - In: Technology audit and production reserves 5 (2024) 4/79, pp. 29-41
Persistent link: https://www.econbiz.de/10015534566
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