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~isPartOf:"Methoden zur erfolgreichen Marktsegmentbearbeitung"
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Market segmentation
7
Marktsegmentierung
7
Target group
3
Zielgruppe
3
Consumer behaviour
2
Konsumentenverhalten
2
B-to-B-Marketing
1
Business-to-business marketing
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Competitive advantage
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Customer integration
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Data protection
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Datenschutz
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Dienstleistung
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Dienstleistungssektor
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Geographie
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Geography
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Kundenintegration
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Market research
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Marktforschung
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Neural networks
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Neuronale Netze
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Personal banking
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German
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Pepels, Werner
2
Ammann, Paul
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Bruns, Jürgen
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Christof, Karin
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Methoden zur erfolgreichen Marktsegmentbearbeitung
Journal of retailing and consumer services
32
Tourism management : research, policies, practice
25
SpringerLink / Bücher
24
NBER working paper series
23
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
Tourism economics : the business and finance of tourism and recreation
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of banking & finance
11
Journal of international financial markets, institutions & money
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
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ECONIS (ZBW)
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Marktsegmentierung für Industriegütermärkte
Ammann, Paul
;
Schärer, Stephan
-
2013
Persistent link: https://www.econbiz.de/10010239137
Saved in:
2
Dienstleistungsmärkte zielgruppenorientiert bearbeiten
Haller, Sabine
-
2013
Persistent link: https://www.econbiz.de/10010239139
Saved in:
3
Mikrogeografische Segmentierung
Holland, Heinrich
-
2013
Persistent link: https://www.econbiz.de/10010239140
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4
Formale Segmentierungsverfahren
Christof, Karin
-
2013
Persistent link: https://www.econbiz.de/10010239141
Saved in:
5
Segmentierungskriterien im Käuferverhalten
Pepels, Werner
-
2013
Persistent link: https://www.econbiz.de/10010239155
Saved in:
6
Identifizierung und Messbarkeit von Marktsegmenten
Bruns, Jürgen
-
2013
Persistent link: https://www.econbiz.de/10010239156
Saved in:
7
Marktsegmentierung
Pepels, Werner
-
2013
Persistent link: https://www.econbiz.de/10010239157
Saved in:
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