//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing mix decisions : new perspectives and practices"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing costs"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Distribution costs
5
Marketing management
5
Marketingmanagement
5
Vertriebskosten
5
USA
4
United States
4
Advertising effects
2
Werbewirkung
2
Beziehungsmarketing
1
Computer industry
1
Computerindustrie
1
Econometric model
1
Economic effectiveness
1
IBM Corporation
1
Lieferantenmanagement
1
Performance measurement
1
Performance-Messung
1
Pharmaceutical industry
1
Pharmaindustrie
1
Relationship marketing
1
Strategic management
1
Strategisches Management
1
Supplier relationship management
1
Viral marketing
1
Virales Marketing
1
Wirtschaftlichkeit
1
Ökonometrisches Modell
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Case study
1
Fallstudie
1
Language
All
English
5
Author
All
Gupta, Sunil
1
Kumar, V.
1
Menon, Anil
1
Powers, Todd M.
1
Shankar, Venkatesh
1
Steenburgh, Thomas J.
1
Wyner, Gordon
1
more ...
less ...
Published in...
All
Marketing mix decisions : new perspectives and practices
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
NBER Working Paper
3
Statistical Bulletin
3
DUV : Wirtschaftswissenschaft
2
Discussion paper / Centre for Economic Policy Research
2
Gabler-Edition Wissenschaft
2
IMF Working Paper
2
IMF working papers
2
Indian journal of agricultural economics
2
Journal of international economics
2
Policy research working paper : WPS
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Accounting and Finance
1
Agrarökonomische Diskussionsbeiträge
1
Agrekon : agricultural economics research, policy and practice in southern Africa
1
Agricultural economic reports : AER
1
Annals of operations research ; 226
1
Applied economics
1
Bangladesh journal of political economy
1
Basler Schriften zum Marketing
1
Betriebs- und marktwirtschaftliche Studien zur Ernährungswirtschaft
1
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
1
Bundesbank Series 1 Discussion Paper
1
Business Inform
1
Business and society review : a quarterly forum on the role of business in a free society
1
CESifo Working Paper
1
CESifo working papers
1
Cmnd.
1
Cogent business & management
1
Controlling-Praxis
1
Direct store delivery : concepts, applications and instruments
1
Discussion paper / Deutsche Bundesbank
1
Distribution cost studies
1
Documentos de trabajo Banco Central de Chile
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
2
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
Saved in:
3
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
5
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->