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Hunt, Shelby D.
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AMS review : official publication of the Academy of Marketing Science
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
236
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
Journal of business ethics : JOBE
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Harvard business review : HBR
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1
Market orientation (once again) : challenges and a suggested solution
Rokkan, Aksel I.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10014327817
Saved in:
2
Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10012819661
Saved in:
3
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
4
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
5
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
6
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
7
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
8
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
9
A critique of corporate social responsibility in light of classical economics
Ahluwalia, Saurabh
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10013401658
Saved in:
10
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
11
Legendary luxury brands : inventing the future by reaching to the past
Carpenter, Gregory S.
;
Barlier, Xavier
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10012819697
Saved in:
12
Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
Saved in:
13
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
14
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
15
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
16
Market orientation : firm performance link in a dynamic environment : looking inside the black box
Sett, Rahul Kumar
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 163-179
Persistent link: https://www.econbiz.de/10011975494
Saved in:
17
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
Saved in:
18
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
19
Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
Saved in:
20
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
21
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
22
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
23
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
24
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
25
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
Saved in:
26
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
27
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
28
Commentary on Shelby Hunt’s "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
29
Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance
Bharadwaj, Sundar
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 98-102
Persistent link: https://www.econbiz.de/10011429345
Saved in:
30
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
Saved in:
31
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
32
Knowledge needs of firms : the know-x framework for marketing strategy
Madhavaram, Sreedhar
;
Gross, Andrew C.
;
Appan, Radha
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10010467850
Saved in:
33
Effectual marketing planning for new ventures
Whalen, Peter S.
;
Holloway, Samuel S.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009678938
Saved in:
34
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
35
Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.
;
Bearden, William O.
;
Hult, G. Tomas M.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 145-153
Persistent link: https://www.econbiz.de/10009679340
Saved in:
36
Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
Saved in:
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