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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing research : JMR
172
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
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47
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45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
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42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
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28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
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Die Betriebswirtschaft : DBW
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Journal of retailing and consumer services
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Market research handbook
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Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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1
The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
Saved in:
2
Mind-reading a friend : a better way to ask the polling question?
Aitchison, John
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
Saved in:
3
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
4
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
5
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph
;
Friedrich, Maren
;
Herbes, Carsten
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
Saved in:
6
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
7
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Saved in:
8
Comparing survey ranking question formats in mail surveys
Smyth, Jolene D.
;
Olson, Kristen
;
Burke, Allison
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 502-516
Persistent link: https://www.econbiz.de/10011962739
Saved in:
9
Observations from 12 years of an annual market research technology survey
Macer, Tim
;
Wilson, Sheila
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
Saved in:
10
The opinion polls : in praise of measurement
Atkinson, Simon
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
4
,
pp. 405-407
Persistent link: https://www.econbiz.de/10011796596
Saved in:
11
Letters regarding "Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour", Anca C. Yallop and Simon Mowatt,...
Curran, Karin
;
Bramley, Kay
;
Henderson, Winifred
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 279-280
Persistent link: https://www.econbiz.de/10011741978
Saved in:
12
Reflections on the future of the market research industry : is market research having its ‘Kodak moment’?
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 553-555
Persistent link: https://www.econbiz.de/10011833784
Saved in:
13
Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Saved in:
14
Social media intelligence in market research
Ney, Jillian
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
Saved in:
15
The declining use of the term market research : an empirical analysis
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10011607219
Saved in:
16
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
17
Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour
Yallop, Anca C.
;
Mowatt, Simon
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 381-400
Persistent link: https://www.econbiz.de/10011586131
Saved in:
18
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
19
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
20
Addressing the market research skills gap
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10011300253
Saved in:
21
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
22
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
23
Discriminating between behaviour using market data from panels
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Clyde, Colin …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10010242930
Saved in:
24
Making meaning : the fate of the consumer in market research
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 279-281
Persistent link: https://www.econbiz.de/10010384695
Saved in:
25
Market research and the ethics of big data
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
Saved in:
26
Coice of consumer research methods in the front end of new product development
Creusen, Mariëlle
;
Hultink, Erik J.
;
Eling, Katrin
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10009716394
Saved in:
27
Investigating the measures of relative importance in marketing research
Bansal, Harvir S.
;
Duverger, Philippe
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 675-694
Persistent link: https://www.econbiz.de/10010197005
Saved in:
28
Lotteries and study results in market research online panels
Göritz, Anja
;
Luthe, Susanne C.
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 611-626
Persistent link: https://www.econbiz.de/10010197014
Saved in:
29
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
30
Ideal participants in online market research : lessons from closed communities
Heinze, Aleksej
;
Ferneley, Elaine
;
Child, Paul
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10010230208
Saved in:
31
Market research within 3D virtual worlds : an examination of pertinint issues
Harwood, Tracy G.
;
Ward, Janet
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
2
,
pp. 247-266
Persistent link: https://www.econbiz.de/10009732277
Saved in:
32
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
33
New visions : capturing digital data and market research
Hardey, Mariann
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10009535023
Saved in:
34
The future of market research
Lewis, Ian
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10009499774
Saved in:
35
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
36
Latent class analysis for marketing scale development
Bassi, Francesca
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 208-230
Persistent link: https://www.econbiz.de/10009011278
Saved in:
37
Using semiotics in consumer research to understand everyday phenomena
Ogilvie, Madeleine
;
Mizerski, Katherine
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
5
,
pp. 651-668
Persistent link: https://www.econbiz.de/10009373464
Saved in:
38
Welcoming people with mental health problems into mainstream market research
Stevenson, Ruth
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 737-748
Persistent link: https://www.econbiz.de/10010217545
Saved in:
39
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
40
Perspectives on data mining
Adams, Niall M.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10003944374
Saved in:
41
Applications of simulated annealing in market research
Sharot, Trevor
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 577-590
Persistent link: https://www.econbiz.de/10008688922
Saved in:
42
The ESRC survey resources network : opportunities for the advancement of survey methods
Lynn, Peter
;
Erens, Bob
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 295-302
Persistent link: https://www.econbiz.de/10003983459
Saved in:
43
Research with children and schools : a researcher's recipe for successful access
Jezkova Isaksen, Katja
;
Roper, Stuart
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10003983465
Saved in:
44
Agenda development for marketing research : the user's voice
Roberts, Deborah
;
Adams, Richard
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 339-362
Persistent link: https://www.econbiz.de/10003983483
Saved in:
45
How far can you rely on a concept test? : the generalisability of testing over occasions
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 363-382
Persistent link: https://www.econbiz.de/10003983498
Saved in:
46
The case for public service market research
Mayo, Ed
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
6
,
pp. 711-713
Persistent link: https://www.econbiz.de/10008778541
Saved in:
47
Ethics in practice : using compliance techniques to boost telephone response rates
Bednall, David H. B.
;
Adam, Stewart
;
Plocinski, Katrine
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 155-168
Persistent link: https://www.econbiz.de/10003970807
Saved in:
48
Researching behavioural differences among ethnic minority groups : the case for inferring ethnicity on the basis of people's names
Webber, Richard
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10003970820
Saved in:
49
"Connected research" : how market research can get the most out of semantic web waves
Schillewaert, Niels
;
De Ruyck, Tom
;
Verhaeghe, Annelies
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10003804968
Saved in:
50
A hybrid online and offline approach to market measurement studies
Cooke, Mike
;
Watkins, Nick
;
Moy, Corrine
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003804970
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