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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Springer eBook Collection / Business and Economics
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
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Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
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Lehrbuch
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Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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1
Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey
;
Campbell, Margaret C.
;
Kirmani, Amna
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 955-959
Persistent link: https://www.econbiz.de/10011843950
Saved in:
2
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
Saved in:
3
Crowdsourcing consumer research
Goodman, Joseph K.
;
Paolacci, Gabriele
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 196-210
Persistent link: https://www.econbiz.de/10011763953
Saved in:
4
Conceptualizing consciousness in consumer research
Williams, Lawrence E.
;
Poehlman, T. Andrew
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10011738711
Saved in:
5
A research agenda on political ideology in consumer research : a commentary on Jung et al.’s "blue and red voices"
Crockett, David
;
Pendarvis, Nicholas
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 500-502
Persistent link: https://www.econbiz.de/10011755254
Saved in:
6
Political ideology and consumer research beyond complaining behavior : a response to the commentaries
Jung, Kiju
;
Garbarino, Ellen
;
Briley, Donnel A.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 511-518
Persistent link: https://www.econbiz.de/10011755403
Saved in:
7
A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.
;
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
2
,
pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
Saved in:
8
Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525
Saved in:
9
The status costs of subordinate cultural capital : at-home fathers' collective pursuit of cultural legitimacy through capitalizing consumption practices
Coskuner-Balli, Gokcen
;
Thompson, Craig J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10009777346
Saved in:
10
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
11
A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions
Johnson, Allison R.
;
Matear, Maggie
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10009160935
Saved in:
12
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
Saved in:
13
Consumer evaluations of hybrid products
Rajagopal, Priyali
;
Burnkrant, Robert E.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
Saved in:
14
Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
Saved in:
15
The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung
;
Tybout, Alice M.
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
Saved in:
16
The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.
- In:
Journal of consumer research : JCR ; an …
18
(
1991
)
2
,
pp. 129-144
Persistent link: https://www.econbiz.de/10001111209
Saved in:
17
Literary criticism and consumer research : overview and illustrative analysis
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10001098566
Saved in:
18
Measuring the involvement construct
Zaichkowsky, Judith Lynne
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 341-352
Persistent link: https://www.econbiz.de/10001019285
Saved in:
19
Decision issues in building perceptual product spaces with multi-attribute rating data
Dillon, William R.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10001019300
Saved in:
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