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Marketing theory
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European journal of marketing : EJM
Journal of historical research in marketing
85
Marketing theory
85
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of the Academy of Marketing Science
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Legends in marketing
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Major theoretical debates and contemporary issues in marketing theory
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The SAGE handbook of marketing theory
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The development of marketing theory and its philosophical underpinnings
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The history of marketing science
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
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Australasian marketing journal
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Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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The impact of theory on representations of the consumer and the marketing organisation
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ERIM report series research in management
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
2
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
3
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
4
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
5
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
6
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
7
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
8
Origins of marketing thought in Britain
Jones, Brain
;
Tadajewski, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Saved in:
9
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
10
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
11
The value co-destruction process : a customer resource perspective
Smith, Anne
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1889-1909
Persistent link: https://www.econbiz.de/10010205962
Saved in:
12
Fame and fortune : a conceptual model of CEO brands
Bendisch, Franziska
;
Larsen, Gretchen
;
Trueman, Myfanwy
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 596-614
Persistent link: https://www.econbiz.de/10009733006
Saved in:
13
Structural equation modelling in marketing and business research : critical issues and practical recommentations
Martínez-López, Francisco J.
;
Gázquez-Abad, Juan C.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 115-152
Persistent link: https://www.econbiz.de/10009718549
Saved in:
14
A proposed procedure for construct definition in marketing
Gilliam, David A.
;
Voss, Kevin
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009718554
Saved in:
15
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
Saved in:
16
A threshold citation analysis in marketing research
Chan, Kam C.
;
Lai, Pikki
;
Liano, Kartono
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 134-156
Persistent link: https://www.econbiz.de/10009514315
Saved in:
17
Marketing as an applied science : lessons from other business disciplines
Hughes, Tim
;
Bence, David
;
Grisoni, Louise
;
O'Regan, …
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10009514319
Saved in:
18
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
19
Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
Saved in:
20
Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
Saved in:
21
Towards a theory of marketing systems
Layton, Roger A.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
Saved in:
22
Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
Saved in:
23
Special section on extending service-dominant logic
In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
Saved in:
24
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
25
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
26
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
27
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
28
Stages in the development of market orientation publication activity : a longitudinal assessment
Goldman, Arieh
;
Grinstein, Amir
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1384-1409
Persistent link: https://www.econbiz.de/10008661720
Saved in:
29
The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
Saved in:
30
The contingency approach : its foundations and relevance to theory building and research in marketing
Zeithaml, Valarie A.
- In:
European journal of marketing : EJM
22
(
1988
)
7
,
pp. 37-64
Persistent link: https://www.econbiz.de/10001053567
Saved in:
31
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
32
The marketing system and the environment
Glaser, S.
- In:
European journal of marketing : EJM
19
(
1985
)
4
,
pp. 54-72
Persistent link: https://www.econbiz.de/10001071448
Saved in:
33
An alternative paradigm for marketing theory
Dixon, Donald F.
- In:
European journal of marketing : EJM
18
(
1984
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10001037536
Saved in:
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