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~person:"Van den Poel, Dirk"
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Computer-assisted marketing
6
IT-gestütztes Marketing
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Beziehungsmarketing
4
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4
B-to-B-Marketing
2
Business-to-business marketing
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Consumer behaviour
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ARCH model
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ARCH-Modell
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Direct marketing
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Direktmarketing
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Financial services
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Finanzdienstleistung
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Information provision
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Informationsversorgung
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Marketing theory
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Van den Poel, Dirk
Hippner, Hajo
19
Wilde, Klaus D.
18
Muther, Andreas
12
Link, Jörg
11
Becker, Jörg
6
Felden, Carsten
6
Belz, Christian
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Castillo, David
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Diller, Hermann
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Knackstedt, Ralf
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Kridel, Donald J.
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Peppers, Don
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Rogers, Martha
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Baker, Stephen
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Casillas, Jorge
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Decker, Reinhold
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Engelstätter, Benjamin
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Fisher, Marshall L.
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Hanssens, Dominique M.
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Leußer, Wolfgang
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Merzenich, Melanie
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Meyer, Jörn-Axel
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Oehler, Karsten
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Sander, Stefan
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Siskos, Yannis
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Temme, Thorsten
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Weiber, Rolf
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Wölfel, Julia
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Backhaus, Klaus
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Biesel, Hartmut H.
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Blattberg, Robert C.
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Büttgen, Marion
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Chen, Qimei
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Coussement, Kristof
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Dastani, Parsis
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Drake, Perry D.
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Drozdenko, Ronald G.
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Eid, Riyad
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Fassott, Georg
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
5
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
6
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
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