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Search: subject_exact:"Marketing-Kommunikation"
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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1
Janelle Mináe
Monáe, Janelle
(
interviewee
);
Nickisch, Curt
(
interviewer
)
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 152
Persistent link: https://www.econbiz.de/10012289057
Saved in:
2
"In Luxury Brands verliebt man sich"
Meister, Sabine
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 121-125)
.
2018
Persistent link: https://www.econbiz.de/10012025129
Saved in:
3
A case study and interview with Jill McDonald CEO and president of of McDonald's Northern Europe Division
Ghobadian, Abby
;
O'Regan, Nicholas
;
McDonald, Jill
- In:
Journal of strategy and management
7
(
2014
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010247484
Saved in:
4
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
5
Global sustainability at Kimberly-Clark : an interview with Mike Lloyd, Director of Environmental Services
Lloyd, Mike
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009703717
Saved in:
6
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009419837
Saved in:
7
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sthanunathan, Stan
;
Gupta, Sunil
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007729
Saved in:
8
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
Saved in:
9
Kommunikationsmanagement : 27 Perspektiven aus Wissenschaft und Praxis
Dietrich, Peter
(
ed.
);
Martin, Sieglinde
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003942884
Saved in:
10
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Bali, Vinita
;
Reddy, Srinivas K.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 52-60
Persistent link: https://www.econbiz.de/10008697202
Saved in:
11
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
12
Wie Marketingleute und Ingenieure lernen, sich gegenseitig zu verstehen, ...
Thu, Are
- In:
Akzente
(
2008
)
3
,
pp. 48-51
Persistent link: https://www.econbiz.de/10003786791
Saved in:
13
"Wer sich nur von Salat ernährt, lebt auch nicht gesund" : Béatrice Guillaume-Grabisch, Geschäftsführerin der Coca-Cola GmbH, im Interview mit akzente
Guillaume-Grabisch, Béatrice
;
Gatermann, Michael
- In:
Akzente
(
2008
)
2
,
pp. 32-35
Persistent link: https://www.econbiz.de/10003745811
Saved in:
14
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
15
Enterprise marketing management (EMM) systems: current use and future prospects
Meyers, Carol
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
Saved in:
16
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
17
A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
Saved in:
18
Sustainability and the marketing challenge : interview with David Whiting, Director, T-Shed and Sally Bagenal, Director of T-Shed and founder of OMSCo (the Organic Milk Suppliers C...
Whiting, David
;
Bagenal, Sally
;
Cuthbertson, Richard
- In:
The European retail digest : the authoritative guide to …
55
(
2007/08
),
pp. 52-56
Persistent link: https://www.econbiz.de/10003627187
Saved in:
19
Der Blick nach vorn: digitales Marketing : die Zukunft hat schon begonnen
Perrey, Jesko
;
Riesenbeck, Hajo
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 315-324)
.
2007
Persistent link: https://www.econbiz.de/10003652337
Saved in:
20
"Das Neue ist die Zweiwegkommunikation"
Weigend, Andreas
;
Kaiser, Stefan
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
2
,
pp. 22-26
Persistent link: https://www.econbiz.de/10003500068
Saved in:
21
"Der Preis rangiert als Kaufgrund relativ weit unten"
Rach, Claus-Peter
;
Gatermann, Michael
- In:
Akzente
(
2006
)
3
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003536898
Saved in:
22
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
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