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Marketingmanagement
136
Marketing management
132
Marketing
34
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Marketing theory
22
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17
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7,120
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2,187
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2,187
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1,190
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1,059
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986
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751
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684
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684
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547
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473
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465
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448
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448
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380
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207
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186
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176
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118
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100
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100
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87
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87
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66
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62
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45
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41
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40
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Meffert, Heribert
10
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4
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3
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3
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3
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2
Disch, Wolfgang K. A.
2
Eisend, Martin
2
Hennig-Thurau, Thorsten
2
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2
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2
Viswanathan, Madhu
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
23
European Society for Opinion and Marketing Research
10
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Gesellschaft zur Erforschung des Markenwesens
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
European Advertising Academy
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband Bürowirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutsche Gesellschaft für Führung und Marktorientierung in der Medizinischen und Pflegerischen Versorgung DGFM
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Deutscher Controlling-Congress <10, 1995, Düsseldorf>
1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
Economic Research Centre
1
European Conference of Ministers of Transport
1
FOM-Hochschule für Oekonomie & Management
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Proceedings series / American Marketing Association
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Advances in advertising research
3
Research
3
Conference Board report
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Developments in marketing science: proceedings of the Academy of Marketing Science
2
ESOMAR publication series
2
Journal of marketing management : MM
2
VDI-Berichte
2
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Advances in international management
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Arbeitspapiere / Institut für Marketing, European Business School
1
Arbeitstagung / Forum Bürowirtschaft, BBW
1
Bericht der GfK-Tagung : vom ...
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
European Advertising Academy
1
European Advertising Academy / Research
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Gabler Research
1
International journal of wine business research : IJWBR
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Konferenzmaterial / Hochschule für Ökonomie, Berlin
1
Lecture notes in economics and mathematical systems : LNEMS
1
Medienbuchreihe
1
Münstersche Schriften zur Kooperation
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Research report / the Conference Board / the Conference Board
1
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
1
Schriftenreihe / Wissenschaftliche Arbeitsgemeinschaft für Technik und Wirtschaft des Landes Nordrhein-Westfalen
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Führung und Marktorientierung in Medizin und Pflege : 1. Jahrestagung der DGFM 2012, Düsseldorf, 14. November 2012
Thielscher, Christian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010358122
Saved in:
2
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Kavoura, Androniki
(
ed.
);
Sakas, Damianos P.
(
ed.
); …
-
International Conference on Strategic Innovative …
-
2017
Persistent link: https://www.econbiz.de/10011694366
Saved in:
3
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
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4
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
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5
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
6
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
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2017
Persistent link: https://www.econbiz.de/10011629463
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7
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
-
World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
Saved in:
8
Creating marketing magic and innovative future marketing trends ; Volume 1
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011701610
Saved in:
9
Creating marketing magic and innovative future marketing trends ; Volume 2
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011701616
Saved in:
10
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
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11
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
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2016
Persistent link: https://www.econbiz.de/10011701307
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12
Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398338
Saved in:
13
Tourism at world heritage sites : challenges and opportunities ; International tourism seminar Çeşme (Izmir), Turkey, 26 march 2013 [in conjunction with the 55th Meeting of the Wor...
2015
Persistent link: https://www.econbiz.de/10010531186
Saved in:
14
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
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15
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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16
Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
-
Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
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17
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
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18
New approach in human resource and marketing management
Prakash, Vijay
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010434210
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19
Innovating and collaborating in a global marketplace ; AMA Summer Educators' Conference 2013 ; AMA educators proceedings volume 24 ; Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
20
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
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21
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
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contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
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22
Consumer dynamics and marketing strategies in the globalized economic era : perspectives & challenges ; international conference in marketing on (29-30 October, 2013) ; conference...
Prasad, Y. Rama Krishna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10011286280
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23
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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24
Turystyčnyj ta hotelʹno-restorannyj biznes v Ukraïni ; T.2
2013
Persistent link: https://www.econbiz.de/10010126913
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25
Kulturspezifik in der europäischen Wirtschaftskommunikation
Schmidt, Christopher M.
(
ed.
);
Ābelniece, Baiba
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009744303
Saved in:
26
Die Dividende des Dialogs : Dokumentation des Symposiums anläßlich des 30-jährigrn Bestehens der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung e. V.
Backhaus, Klaus
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10013330229
Saved in:
27
2013 AMS Conference - wine marketing track
Babin, Barry J.
(
contributor
)
-
Academy of Marketing Science
-
2012
Persistent link: https://www.econbiz.de/10010421925
Saved in:
28
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
Disch, Wolfgang K. A.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009537726
Saved in:
29
Handbook of finance and business management
Malik, Mani Arora
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009750165
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30
Turystyčnyj ta hotelʹno-restorannyj biznes v Ukraïni : problemy ta reguljuvannja; materialy III mižnarodnoï naukovo-praktičnoï konferenciï 22 - 23 bereznja 2012 roku m. Čerkasi...
Mižnarodnaja Naukovaja Konferencija "Turystyčnyj ta …
-
2012
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31
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
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32
Medienbranche im Umbruch : wesentliche Treiber der neuen Geschäftsmodelle : [2. Stuttgarter Mediensymposium ; veranst. vom Studiengang BWL-DLM/Medien und Kommunikation der Dualen H...
Swoboda, Uwe C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003888234
Saved in:
33
Selected papers from the Air Transport Research Society Conference, Athens, 2008
Gudmundsson, Sveinn Vidar
(
contributor
)
-
Air Transport Research Society
-
2010
Persistent link: https://www.econbiz.de/10003945135
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34
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2010
Persistent link: https://www.econbiz.de/10009505069
Saved in:
35
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
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36
III Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki ; Č. 1
Meždunarodnaja Naučno-Praktičeskaja Konferencija …
-
2010
Persistent link: https://www.econbiz.de/10009243636
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37
Modernizacija i ėkonomičeskaja strategija Kazachstana v uslovijach innovacionnogo razvitija : materialy mežnrodnoj naučnoj konferencii, 25 nojabrja 2010
Islamgulova, S. K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10010350307
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38
Reklamnyj rynok Rossii: problemy i perspektivy : meždunarodnaja naučno-praktičeskaja konferencija, (Orel, 20 aprelja 2010 g.) ; materialy i doklady
Sibirskaja, E. V.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008778353
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39
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
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40
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
Saved in:
41
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
42
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej IX Vserosijskoj naučno-praktičeskoj konferencii, ijun' 2008 g.
Semerkova, L. N.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10009007926
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43
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003736879
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44
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus
(
contributor
);
Meffert, Heribert
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003737651
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45
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
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46
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
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47
Product and market development for subsistence marketplaces
Rosa, Jose Antonio
(
ed.
);
Viswanathan, Madhu
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449636
Saved in:
48
Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330207
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49
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
50
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
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