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Journal of marketing theory and practice
SpringerLink / Bücher
521
Journal of business research : JBR
386
Industrial marketing management : the international journal for industrial and high-tech firms
279
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
192
European journal of marketing : EJM
178
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168
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148
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139
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126
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117
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing theory
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67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
63
Journal of marketing education : JME
63
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Hamburger Schriften zur Marketingforschung
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
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Research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of business economics : JBE
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1
Marketing leaders and social media : blending personal and professional identities
Sihi, Debika
;
Lawson, Kara
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011884473
Saved in:
2
How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Dadzie, Kofi Q.
;
Amponsah, David K.
;
Dadzie, Charlene A.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
Saved in:
3
The effect of individual market orientation on sales performance : an integrated framework for assessing the role of formal and informal communications
Lai, Christine Jaushyuam
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011532957
Saved in:
4
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
5
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
6
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
7
Aligning supply chain relational strategy with the market environment : implications for operational performance
Iyer, Karthik N. S.
;
Srivastava, Prashant
;
Rawwas, …
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10010346480
Saved in:
8
Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry
Forman, Howard
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10010346482
Saved in:
9
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
Saved in:
10
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
11
A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?
Sett, Rahul Kumar
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10010392223
Saved in:
12
Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis
Chang, Woojung
;
Franke, George R.
;
Butler, Timothy D.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010392231
Saved in:
13
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
14
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
15
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
16
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
17
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
18
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
19
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
20
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
21
The connubial relationship between market orientation and entrepreneurial orientation
Kwak, Hyokjin
;
Jaju, Anupam
;
Puzakova, Marina
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10009777324
Saved in:
22
Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover
;
Schumann, David W.
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
Saved in:
23
A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
Saved in:
24
Customer loyalty and lifetime value : an empirical investigation of consumer packaged goods
Zhang, Jason Q.
;
Dixit, Ashutosh
;
Friedmann, Roberto
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10003962427
Saved in:
25
Is "consumer orientation" a dimension of market orientation in consumer markets?
Coley, Linda Silver
;
Mentzer, John T.
;
Cooper, Martha C.
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10003962430
Saved in:
26
The effect of product adaptation and market orientation on export performance : a survey of Thai managers
Tantong, Phattarawan
;
Karande, Kiran
;
Nair, Anil
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003962432
Saved in:
27
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
28
Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.
;
Rosen, Deborah E.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10008666966
Saved in:
29
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
30
Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
Saved in:
31
Publishing research in marketing journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
32
Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.
;
Peterson, Robert A.
;
Brown, Steven P.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 287-298
Persistent link: https://www.econbiz.de/10003766158
Saved in:
33
Breaking open the consumer behavior black box : SEM and retail atmospheric manipulations
Michon, Richard
;
Chebat, Jean-Charles
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 299-307
Persistent link: https://www.econbiz.de/10003766162
Saved in:
34
The marketing audit and organizational performance : an empirical profiling
Taghian, Mehdi
;
Shaw, Robin N.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 341-349
Persistent link: https://www.econbiz.de/10003766177
Saved in:
35
Special issue on structural equation modeling
Marshall, Greg W.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766195
Saved in:
36
Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
Saved in:
37
Competences of marketing managers in South Africa
Melaia, Stuart
;
Abratt, Russell
;
Bick, Geoff
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10003735491
Saved in:
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