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The marketing review
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279
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230
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192
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62
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1
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
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2
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
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3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
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5
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
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6
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
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7
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
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8
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
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9
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
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10
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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11
Calendar-led marketing : strategic synchronisation of timing
Martin, Charles L.
- In:
The marketing review
17
(
2017
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011760254
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12
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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13
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
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14
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
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15
Exploring the consumer opportunism conundrum in the insurance industry : the role of marketing
Gbadamosi, Ayantunji
;
Yusuf, Tajudeen Olalekan
- In:
The marketing review
16
(
2016
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011597726
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16
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
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17
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
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18
One gets what one orders : utilisation of digital marketing tools
Taiminen, Heini
- In:
The marketing review
16
(
2016
)
4
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011894558
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19
Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René
;
Netzer, Torsten
- In:
The marketing review
16
(
2016
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
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20
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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21
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
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22
Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
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23
Employability skills : maintaining relevance in marketing education
Barker, Berverly
- In:
The marketing review
14
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010384740
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24
Helping students understand the relevance of social media tools to marketing practitioners : a case study of a marketing principles module
Walker, Lorna
- In:
The marketing review
14
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010384741
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25
Editorial: Special issue : marketing education
Vos, Lynn
;
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010384743
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26
Reflecting on experiential learning in marketing education
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
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27
Special issue : Marketing education
Vos, Lynn
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010385810
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28
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
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29
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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30
Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark
- In:
The marketing review
13
(
2013
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
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31
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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32
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
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33
The impact of corporate psychopaths on corporate reputation and marketing
Boddy, Clive
- In:
The marketing review
12
(
2012
)
1
,
pp. 79-89
Persistent link: https://www.econbiz.de/10009549377
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34
Combining mix and relationship marketing
Lehtinen, Uolevi
- In:
The marketing review
11
(
2011
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10009356738
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35
Logistic regression : an advancement of predicting consumer purchase propensity
Yeung, Ruth M. W.
;
Yee, Wallace M. S.
- In:
The marketing review
11
(
2011
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10009233532
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36
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
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37
Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
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38
Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
Chaudhuri, Himadri Roy
- In:
The marketing review
10
(
2010
)
3
,
pp. 259-267
Persistent link: https://www.econbiz.de/10008651155
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39
Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
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40
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
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41
Measuring marketing performance : a review and a framework
Gao, Yuhui
- In:
The marketing review
10
(
2010
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10003963397
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42
A critical account of the process of branding : towards a synthetis
El-Amir, Ayman
;
Burt, Steve
- In:
The marketing review
10
(
2010
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003963420
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43
A perusal of extant literature on market orientation : concern for its implementation
Kaur, Gurjeet
;
Gupta, Mahesh Chander
- In:
The marketing review
10
(
2010
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10003963428
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44
Improving the marketing-operations relationship : case evidence from an internet small-medium-enterprise
Piercy, Niall
- In:
The marketing review
10
(
2010
)
4
,
pp. 333-351
Persistent link: https://www.econbiz.de/10008760555
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45
Relating the curriculum to marketing competence : a conceptual framework
Wellman, Neil
- In:
The marketing review
10
(
2010
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10003980719
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46
Developing counterchaos marketing strategies : the key to survival and success in modern chaotic markets
Samli, A. Coskun
- In:
The marketing review
10
(
2010
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10003980729
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47
Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally
;
Quinton, Sarah
- In:
The marketing review
9
(
2009
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003849859
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48
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
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49
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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50
Marketing flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
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