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ECONIS (ZBW)
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1
HBR's 10 must reads on strategic marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
2
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
3
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
4
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
6
Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
7
The hospitality industry : structures, strategies and markets
Baum, Tom
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009271237
Saved in:
8
Forecasting applications, practice and planning
Fildes, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009162050
Saved in:
9
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
11
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
12
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
13
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
14
Agribusiness, marketing and consumption economics
Cramer, Gail L.
(
contributor
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008688439
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15
Agricultural economics
Cramer, Gail L.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008688447
Saved in:
16
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
17
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
18
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
19
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
20
Strategy and the market process : introduction to the special issue
Langlois, Richard N.
-
2010
Persistent link: https://www.econbiz.de/10003889334
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21
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
22
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
23
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
24
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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25
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
Saved in:
26
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
Saved in:
27
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
28
Marketing as constructive engagement
Shultz, Clifford J.
-
2009
Persistent link: https://www.econbiz.de/10003876038
Saved in:
29
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
30
The social consequences of marketing : macromarketing and public policy
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003876057
Saved in:
31
Normative perspectives for ethical and socially responsible marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
32
Fair trade : dynamic and dilemmas of a market oriented global social movement
Wilkinson, John
-
2009
Persistent link: https://www.econbiz.de/10003876308
Saved in:
33
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003876547
Saved in:
34
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert D.
-
2009
Persistent link: https://www.econbiz.de/10003876639
Saved in:
35
Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip
;
Roberto, Ned
;
Leisner, Tony
-
2009
Persistent link: https://www.econbiz.de/10003876667
Saved in:
36
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinćius
-
2009
Persistent link: https://www.econbiz.de/10003876809
Saved in:
37
Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Morgan, Neil A.
;
Clark, Bruce H.
;
Gooner, Rich
-
2009
Persistent link: https://www.econbiz.de/10003836713
Saved in:
38
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
39
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
Saved in:
40
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
41
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
42
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
43
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
44
Rethinking the product portfolio : a generalized investment model
Devinney, Timothy Michael
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003807188
Saved in:
45
The cost center that paid its way
Kirby, Julia
- In:
Making change stick
,
(pp. 101-125)
.
2009
Persistent link: https://www.econbiz.de/10003807753
Saved in:
46
The practical domain of marketing : the notion of a "free" enterprise market economy as a guise for institutionalized marketing power
Benton, Raymond
-
2009
Persistent link: https://www.econbiz.de/10003832310
Saved in:
47
Marketing and critique : prospects and problems
Morgan, Glenn
-
2009
Persistent link: https://www.econbiz.de/10003832312
Saved in:
48
Marketing as technique : the influence of marketing on the meanings of consumption
Moorman, Christine
-
2009
Persistent link: https://www.econbiz.de/10003832338
Saved in:
49
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
50
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
-
2009
Persistent link: https://www.econbiz.de/10003832359
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