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Marketing management
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
SpringerLink / Bücher
193
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Gabler Edition Wissenschaft
80
Journal of retailing and consumer services
79
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
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Lehrbuch
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Business horizons
48
The marketing review
48
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
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Harvard business review : HBR
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
3
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman
;
Ang, Sheng
;
Yang, Feng
;
Song, Jian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Understanding corporate culture and business performance from a Confucian perspective
Tian, Vane Ing
;
Tang, Felix
;
Tse, Alan C. B.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10013163373
Saved in:
9
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
10
Service marketing strategies and performances of tourism and hospitality enterprises : implications from a small border province in Thailand
Piriya Pholphirul
;
Pungpond Rukumnuaykit
;
Teerawat …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 887-905
Persistent link: https://www.econbiz.de/10013390820
Saved in:
11
Attributes of product advantage and choices for manufacturer-retailer formal governance : the case of new product launch
Zheng, Songyue
;
Qian, Liping
;
Yang, Pianpian
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1761-1777
Persistent link: https://www.econbiz.de/10013391131
Saved in:
12
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
13
Market segmentation and pricing strategies based on product platform
Su, Qin
;
Liu, Weiyan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011613346
Saved in:
14
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
15
Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam
;
Brooksbank, Roger
;
Neale, Larry
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
Saved in:
16
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
17
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
18
Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction
Mohsen Ali Murshid
;
Zurina Mohaidin
;
Goh Yen Nee
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 780-806
Persistent link: https://www.econbiz.de/10011616798
Saved in:
19
Strategic marketing in times of recession versus growth : New Zealand manufacturers
Brooksbank, Roger
;
Subhan, Zahed
;
Garland, Ronald
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 600-627
Persistent link: https://www.econbiz.de/10011456476
Saved in:
20
How perceived institutional pressures impact market orientation : an empirical study of Chinese manufacturing firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Duan, Yanling
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 267-293
Persistent link: https://www.econbiz.de/10010532982
Saved in:
21
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
22
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
23
The Chinese wine market : a market segmentation study
Liu, Hong Bo
;
McCarthy, Breda
;
Chen, Tingzhen
;
Guo, Shu
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 450-471
Persistent link: https://www.econbiz.de/10010384985
Saved in:
24
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
25
How do Muslim consumers perceive service quality?
Gayatri, Gita
;
Chew, Janet
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 472-490
Persistent link: https://www.econbiz.de/10009776153
Saved in:
26
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
27
Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture
Hwang, Jiyoung
;
Chung, Jae-eun
;
Jin, Byungho
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 721-744
Persistent link: https://www.econbiz.de/10010229025
Saved in:
28
Marketing challenges for higher education in the Asia Pacific region
Quintal, Vanessa
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009685471
Saved in:
29
The mediating role of marketing capability : evidence from Korean companies
Shin, Sohyoun
;
Aiken, Kirk Damon
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10009659846
Saved in:
30
Marketing effectiveness and its precursors
Luu Trong Tuan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 125-152
Persistent link: https://www.econbiz.de/10009492359
Saved in:
31
Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo
;
Imrie, Brian C.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
Saved in:
32
Allocation on budget on marketing efforts : an econometric approach in India
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 501-512
Persistent link: https://www.econbiz.de/10009382061
Saved in:
33
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
34
Service worker behaviours and service setting factes : consumers' perspective
Paninchukunnath, Ajith
;
Goyal, Anita
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 304-326
Persistent link: https://www.econbiz.de/10009269533
Saved in:
35
Executives social representation of rurality and product adaption : a case of rural markets in India
Sridhar, Guda
;
Mishra, Debiprasad
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 285-303
Persistent link: https://www.econbiz.de/10009269539
Saved in:
36
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
37
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
38
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
39
Chinese food retailers' positioning strategies and the influence on their buying behaviour
Skallerud, Kåre
;
Grønhaug, Kjell
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10003977191
Saved in:
40
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
41
Autonomy, market orientation and performance in Indian retail banking
Barnabas, Nattuvathuckal
;
Mekoth, Nandakumar
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10008701738
Saved in:
42
The impact of market orientation and corporate social responsibility on firm performance : evidence from China
Qu, Riliang
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10003906099
Saved in:
43
Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Hou, Jundong
;
Du, Lanying
;
Li, Jianfeng
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10003781664
Saved in:
44
Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?
Harcar, Talha
;
Kaynak, Erdener
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10003781693
Saved in:
45
Strategic marketing in Chinese manufacturing companies
Huan, Guo
;
Brooksbank, Roger
;
Taylor, David
;
Babbis, …
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10003764076
Saved in:
46
A dyadic study of "champions" in university-industry relationships
Plewa, Carolin
;
Quester, Pascale
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10003728816
Saved in:
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