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Journal of historical research in marketing
Marketing theory
82
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Springer eBook Collection / Business and Economics
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History of marketing thought ; Volume 1
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Marketing : ZFP ; journal of research and management
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History of marketing thought ; Volume 2
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Journal of marketing
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Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Major theoretical debates and contemporary issues in marketing theory
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The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
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Australasian marketing journal
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Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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The impact of theory on representations of the consumer and the marketing organisation
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ERIM report series research in management
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
Saved in:
3
Sidney J. Levy : an autobiography
Levy, Sidney J.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011724470
Saved in:
4
Russ Belk, autobiographical reflections
Belk, Russell W.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
Saved in:
5
Philip Kotler : some of my adventures in marketing
Kotler, Philip
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
Saved in:
6
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
7
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
8
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
9
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
10
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
11
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
12
Forgotten classics : The Business Guide by James L. Nichols (1894)
Miller, Darryl W.
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 564-584
Persistent link: https://www.econbiz.de/10011643964
Saved in:
13
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
14
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
15
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
16
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
17
Locating the past in its silence : history and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10011376226
Saved in:
18
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
19
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
Saved in:
20
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
21
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
22
William Lazer : reflections on my American Marketing Association presidency
Lazer, William
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
Saved in:
23
The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
Saved in:
24
The quest for a general theory of the marketing system
Shaw, Eric
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 523-537
Persistent link: https://www.econbiz.de/10010434535
Saved in:
25
The Marketing Institutions by Ralph F. Breyer (1934)
Shaw, Eric
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 449-454
Persistent link: https://www.econbiz.de/10010414254
Saved in:
26
Forgotten classics : E. T. Grether's (1966) Marketing and Public Policy
Savitt, Ronald
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 430-439
Persistent link: https://www.econbiz.de/10010414266
Saved in:
27
Marketing challenges : a personal history
Firat, A. Fuat
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 414-429
Persistent link: https://www.econbiz.de/10010414271
Saved in:
28
What did you do in the Great Paradigm War? : notes fro the other side
Sherry, John F.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 405-413
Persistent link: https://www.econbiz.de/10010414275
Saved in:
29
The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
Saved in:
30
Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
Saved in:
31
Paradigm debates and marketing theory, thought and practice : from the 1900s to the present day
Tadajewski, Mark
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 303-330
Persistent link: https://www.econbiz.de/10010414294
Saved in:
32
The philosophy debates in marketing
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010414302
Saved in:
33
Forgotten classics : Marketing in the American Economy by Vaile, Grether and Cox (1952)
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 440-448
Persistent link: https://www.econbiz.de/10010414728
Saved in:
34
Stanley Shapiro : looking backward, a personal retrospective
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 244-252
Persistent link: https://www.econbiz.de/10009758432
Saved in:
35
William Lazer : reflections on my career
Lazer, William
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10009758434
Saved in:
36
The birth of consumer behavior : motivation research in the 1940s and 1950s
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10009758437
Saved in:
37
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
38
From price theory to marketing management : Danish contributions 1930 - 1960
Kloppenborg Madsen, Erik
;
Pedersen, Kurt
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10009758441
Saved in:
39
Marketing academics at the FTC : the inside story
Wilkie, William L.
;
Murphy, Patrick E.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 124-140
Persistent link: https://www.econbiz.de/10009758513
Saved in:
40
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
41
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
42
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
43
Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
Saved in:
44
Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009793496
Saved in:
45
Early schools of marketing thought and marketplace evolution
Powers, Thomas L.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 190-206
Persistent link: https://www.econbiz.de/10009506446
Saved in:
46
The evolution of consumer well-being
Pancer, Ethan
;
Handelman, Jay
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 177-189
Persistent link: https://www.econbiz.de/10009506447
Saved in:
47
The evolution of conspicuous consumption
Patsiaouras, Georgios
;
Fitchett, James A.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 154-176
Persistent link: https://www.econbiz.de/10009506451
Saved in:
48
Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 97-128
Persistent link: https://www.econbiz.de/10009506455
Saved in:
49
The life cycle concept in marketing research
Bauer, Martina
;
Auer-Srnka, Katharina J.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 68-96
Persistent link: https://www.econbiz.de/10009506459
Saved in:
50
The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
Saved in:
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