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~isPartOf:"Journal of marketing theory and practice"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
12
Marketingtheorie
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Consumer behaviour
5
Konsumentenverhalten
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Brand image
3
Markenimage
3
Personality psychology
3
Personality trait
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Munch, James M.
2
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1
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1
Dalela, Vivek
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1
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1
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1
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1
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1
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Journal of marketing theory and practice
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
12
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1
Unpacking the mechanism by which psychological ownership manifests at the level of the individual : a dynamic model of identity and self
Hillenbrand, Carola
;
Money, Kevin Guy
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10011300916
Saved in:
2
Exploring uncharted waters : use of psychological ownership theory in marketing
Hulland, John
;
Thompson, Scott A.
;
Smith, Keith Marion
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 140-147
Persistent link: https://www.econbiz.de/10011300918
Saved in:
3
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
Saved in:
4
A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Dalela, Vivek
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
Saved in:
5
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
6
Meaningful replication : when is a replication no longer a replication? ; a rejoinder to Stella and Adam (2008)
Toncar, Mark F.
;
Munch, James M.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003947378
Saved in:
7
Primer for new authors : on the fundamentals of publishing in marketing journals
Ortinau, David J.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10003947382
Saved in:
8
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10003827793
Saved in:
9
Some antecedents of price sensitivity
Ramirez, Edward
;
Goldsmith, Ronald E.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003867488
Saved in:
10
In search of value : a model of wagering intentions
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003867497
Saved in:
11
Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert
;
Nygaard, Arne
;
Crosno, Jody L.
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003735482
Saved in:
12
A reinquiry into the influence of simple and complex tropes in the advertising context
Stella, Jason R.
;
Adam, Stewart
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10003735486
Saved in:
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