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Marketing theory
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Marketingtheorie
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Theorie
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Theory
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5
Consumer behaviour
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5
Markenführung
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Chan, Tat Y.
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Iyengar, Raghuram
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Journal of marketing research : JMR
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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1
Special issue on theory and practice in marketing
2014
Persistent link: https://www.econbiz.de/10010471046
Saved in:
2
An assessment of chronic regulatory focus measures
Haws, Kelly L.
;
Dholakia, Utpal M.
;
Bearden, William O.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 967-982
Persistent link: https://www.econbiz.de/10008666345
Saved in:
3
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
4
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
5
As time goes by : do cold feet follow warm intentions for really new versus incrementally new products?
Alexander, David L.
;
Lynch, John G.
;
Wang, Qing
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003724272
Saved in:
6
The financial value impact of perceptual brand attributes
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
Saved in:
7
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
8
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
Saved in:
9
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
Saved in:
10
A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey
;
Park, Joonwook
;
Sinha, Ashish
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 94-103
Persistent link: https://www.econbiz.de/10003696872
Saved in:
11
Willingness to pay and competition in online auctions
Chan, Tat Y.
;
Kadiyali, Vrinda
;
Park, Young-Hoon
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 324-333
Persistent link: https://www.econbiz.de/10003486951
Saved in:
12
A model of consumer learning for service quality and usage
Iyengar, Raghuram
;
Ansari, Asim
;
Gupta, Sunil
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 529-544
Persistent link: https://www.econbiz.de/10003569454
Saved in:
13
Brand-level effects of stockkeeping unit reductions
Zhang, Jie
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 545-559
Persistent link: https://www.econbiz.de/10003569714
Saved in:
14
Optimal marketing strategies for a customer data intermediary
Pancras, Joseph
;
Sudhir, K.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 560-578
Persistent link: https://www.econbiz.de/10003569717
Saved in:
15
Estimating disaggregate models using aggregate data through augmentation of individual choice
Chen, Yuxin
;
Yang, Sha
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 613-621
Persistent link: https://www.econbiz.de/10003569727
Saved in:
16
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
17
Brand synergy effects in multiple brand extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
Saved in:
18
The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
Saved in:
19
Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna
;
Zhu, Rui Juliet
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
Saved in:
20
Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10003569776
Saved in:
21
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
22
Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
Saved in:
23
Humanistic inquiry in marketing research : philosophy, method, and criteria
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 237-249
Persistent link: https://www.econbiz.de/10001011972
Saved in:
24
Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context
Eliashberg, Jehoshua
(
contributor
)
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10001011980
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