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Marketing theory
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Journal of business research : JBR
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
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European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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History of marketing thought ; Volume 2
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Journal of marketing
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Journal of marketing research : JMR
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Journal of macromarketing
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Review of marketing research
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SAGE library in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
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Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
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ERIM report series research in management
14
Gabler Edition Wissenschaft
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
37
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1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
3
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
4
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
5
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
6
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
7
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
8
Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James
;
Dahl, Andrew J.
;
Swan, Eric L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
Saved in:
9
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
10
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
11
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
12
Sailing through marketing : a critical assessment of spatiality in marketing literature
Giovanardi, Massimo
;
Lucarelli, Andrea
- In:
Journal of business research : JBR
82
(
2018
),
pp. 149-159
Persistent link: https://www.econbiz.de/10011771821
Saved in:
13
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
14
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
15
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
16
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
17
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
18
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
19
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
20
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
21
Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana
;
Andreu, Luisa
;
Cervera, Amparo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
Saved in:
22
Replication revisited : introduction to the special section on replication in business research
Easley, Richard W.
;
Madden, Charles S.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1375-1376
Persistent link: https://www.econbiz.de/10009755986
Saved in:
23
Realizing the value of extensive replication : a theoretically robust portrayal of double jeopardy
Habel, Cullen
;
Lockshin, Larry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1448-1456
Persistent link: https://www.econbiz.de/10009757092
Saved in:
24
Assessing cross-cultural marketing theory and research
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
Saved in:
25
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
26
Validation in marketing experiments revisited
Khan, Jashim
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 687-692
Persistent link: https://www.econbiz.de/10009151722
Saved in:
27
Developing a measure to capture marketing faculty's perceptions of unethical behavior
Gao, Tao Tony
;
Sirgy, M. Joseph
;
Johar, J. S.
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 366-371
Persistent link: https://www.econbiz.de/10003962266
Saved in:
28
Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography
Chong, Josephine L. L
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1295-1300
Persistent link: https://www.econbiz.de/10008747494
Saved in:
29
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria
;
Farhangmehr, Minoo
;
Shoham, Aviv
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
Saved in:
30
Special issue: Complexities in markets
Gilbert, G. Nigel
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003499595
Saved in:
31
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna
;
Rummel, Paul
;
Hauser, John R.
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
Saved in:
32
The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 868-875
Persistent link: https://www.econbiz.de/10003499837
Saved in:
33
Social interaction and low involvement products
Kuenzel, Johanna
;
Musters, Pieter
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
Saved in:
34
Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.
;
Marks, Robert E.
;
Kunchamwar, Dinesh
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
Saved in:
35
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
Saved in:
36
Agent-based simulation of consumer purchase decision-making and the decoy effect
Zhang, Tao
;
Zhang, David
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 912-922
Persistent link: https://www.econbiz.de/10003499911
Saved in:
37
Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A.
(
contributor
)
- In:
Journal of business research : JBR
33
(
1995
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001179343
Saved in:
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