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isPartOf:"Journal of marketing education : JME"
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Marketing theory
16
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Betriebswirtschaftsstudium
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9
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Journal of marketing education : JME
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
16
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1
How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul
;
Hulbert, Bev
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
Saved in:
2
A decade of scholarship in marketing education
Abernethy, Avery M.
;
Padgett, Daniel
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010217780
Saved in:
3
Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
Saved in:
4
Engaging marketing students : student operated businesses in a simulated world
Russell-Bennett, Rebekah
;
Rundle-Thiele, Sharyn R.
; …
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 253-263
Persistent link: https://www.econbiz.de/10008758035
Saved in:
5
Uniting active and deep learning to teach problem-solving skills : strategic tools and the learning spiral
Diamond, Nina
;
Koernig, Stephen K.
;
Iqbal, Zafar
- In:
Journal of marketing education : JME
30
(
2008
)
2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10003750091
Saved in:
6
The marketing market : matching academic hiring institutions and job candidates
Basil, Michael D.
;
Basil, Debra Z.
- In:
Journal of marketing education : JME
30
(
2008
)
2
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003750096
Saved in:
7
Implementing assessment in an outcome-based marketing curriculum
Borin, Norm
;
Metcalf, Lynn E.
;
Tietje, Brian C.
- In:
Journal of marketing education : JME
30
(
2008
)
2
,
pp. 150-159
Persistent link: https://www.econbiz.de/10003750097
Saved in:
8
Integrating the development of graduate attributes through constructive alignment
Treleaven, Lesley
;
Voola, Ranjit
- In:
Journal of marketing education : JME
30
(
2008
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10003750099
Saved in:
9
Doctoral education and transformative consumer research
Mari, Carlo
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10003706389
Saved in:
10
Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 185-188
Persistent link: https://www.econbiz.de/10003782973
Saved in:
11
Designing a marketing course with field site visits
Van Doren, Doris
;
Corrigan, Hope Bober
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 189-206
Persistent link: https://www.econbiz.de/10003782978
Saved in:
12
Don't throw out the baby with the bathwater : verbal repetition, mnemonics, and active learning
Saber, Jane Lee
;
Johnson, Richard D.
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 207-216
Persistent link: https://www.econbiz.de/10003782980
Saved in:
13
Improving writing through the marketing curriculum : a longitudinal study
Bacon, Donald R.
;
Paul, Pallab
;
Johnson, Carol
;
Conley, …
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10003782983
Saved in:
14
Exploring cramming : student behaviors, beliefs, and learning retention in the principles of marketing course
MacIntyre, Shelby H.
;
Munson, J. Michael
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10003782986
Saved in:
15
The effects of team personality awareness exercises on team satisfaction and performance : the context of marketing course projects
Lancellotti, Matthew P.
;
Boyd, Thomas
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 244-254
Persistent link: https://www.econbiz.de/10003782990
Saved in:
16
Social loafing on group projects : structural antecedents and effect on student satisfaction
Aggarwal, Praveeen
;
O'Brien, Connie L.
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 255-264
Persistent link: https://www.econbiz.de/10003782992
Saved in:
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