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Psychology & marketing
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
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European journal of marketing : EJM
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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History of marketing thought ; Volume 1
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AMS review : official publication of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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SAGE library in marketing
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Major theoretical debates and contemporary issues in marketing theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The development of marketing theory and its philosophical underpinnings
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The history of marketing science
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
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Critical marketing : issues in contemporary marketing
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ERIM report series research in management
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Gabler Edition Wissenschaft
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Journal of customer behaviour
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1
Exploring creative marketing thought : divergent ideation processes and outcomes
Titus, Philip A.
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011970156
Saved in:
2
The marketers' prismatic palette : a review of color research and future directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10009716189
Saved in:
3
Metaphor's validity in marketing research
Capelli, Sonia
;
Jolibert, Alain
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1079-1090
Persistent link: https://www.econbiz.de/10003917035
Saved in:
4
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
5
The electronic service quality model : the moderating effect of customer self-efficacy
Yi, Youjae
;
Gong, Taeshik
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 587-601
Persistent link: https://www.econbiz.de/10003748328
Saved in:
6
Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites
Yoon, Doyle
;
Choi, Sejung Marina
;
Son, Tong-yŏng
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 602-618
Persistent link: https://www.econbiz.de/10003748332
Saved in:
7
Information format-option characteristics compatibility and the compromise effect
Chang, Chung-Chau
;
Liu, Hsin-Hsien
- In:
Psychology & marketing
25
(
2008
)
9
,
pp. 881-900
Persistent link: https://www.econbiz.de/10003750006
Saved in:
8
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
9
Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette
;
Perugini, Marco
;
Adjali, Iqbal
; …
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
Saved in:
10
The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair
;
Jewell, Robert D.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
Saved in:
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