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person:"Walker, Orville C."
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Walker, Orville C.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
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43
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
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Malhotra, Naresh K.
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Lusch, Robert F.
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Maclaran, Pauline
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Brown, Stephen
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Grönroos, Christian
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Bruhn, Manfred
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Freiling, Jörg
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Kumar, V.
14
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Dholakia, Nikhilesh
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Stremersch, Stefan
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Wooliscroft, Ben
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Albers, Sönke
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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1
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2014
-
8th ed
Persistent link: https://www.econbiz.de/10009718795
Saved in:
2
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
3
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
4
Sales force management
Churchill, Gilbert A.
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10013469069
Saved in:
5
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003598560
Saved in:
6
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
7
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2005
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002804451
Saved in:
8
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2003
-
4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10001666566
Saved in:
9
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
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