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Marktanteil
17
Market share
16
Innovation
4
Marketing
4
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
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1995-2006
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Advanced economy multinational enterprises (AMNEs)
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Advertising expenditures
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Aktienmarkt
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Auslandsinvestition
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Automotive industry
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Pillai, Kishore Gopalakrishna
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Romaniuk, Jenni
2
Auh, Seigyoung
1
Carson, Stephen J.
1
Cavusgil, Erin
1
Chadee, Doren
1
Dawes, John
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Deligonul, Seyda
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Dillon, William R.
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Fernández Rodríguez, Zulima
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1
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1
Gu, Qian
1
Hill, Katerina E.
1
Hill, Matthew D.
1
Hoffer, George E.
1
Hoskins, Jake D.
1
Jung, Sang-Uk
1
Kelly, G. Wayne
1
Khan, Huda
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Korenok, Oleg
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Liao, Li-Kai
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Lin, Tsung-Wen
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Pasirayi, Simbarashe
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Journal of business research : JBR
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
27
NBER Working Paper
24
Discussion paper / Centre for Economic Policy Research
15
Working paper
15
Review of industrial organization : RIO
12
Economics letters
10
International journal of industrial organization
9
International journal of the economics of business
8
Journal of retailing and consumer services
8
Applied economics
7
CESifo working papers
7
Discussion paper / Tinbergen Institute
7
Ifo Schnelldienst
7
Industrial and corporate change
7
Journal of air transport management
7
Journal of financial economics
7
Journal of industry, competition and trade
7
Journal of marketing
7
International journal of economics and finance
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of competition law & economics
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of industrial economics
6
The review of economics and statistics
6
Discussion paper
5
Discussion paper / NHH, Department of Economics
5
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5
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
5
ERIM report series research in management
5
Energy economics
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International economics & finance journal : (IEFJ)
5
International journal of economics and financial issues : IJEFI
5
Journal of business strategy
5
Journal of marketing research : JMR
5
Journal of regional science
5
Marketing letters : a journal of research in marketing
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Review of world economics
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ECONIS (ZBW)
17
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1
Assessing the impact of manufacturer power on private label market share in an equilibrium framework
Pasirayi, Simbarashe
;
Richards, Timothy J.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468641
Saved in:
2
Industry conditions, market share, and the firm's ability to derive business-line profitability from diverse technological portfolios
Hoskins, Jake D.
;
Carson, Stephen J.
- In:
Journal of business research : JBR
149
(
2022
),
pp. 178-192
Persistent link: https://www.econbiz.de/10013325582
Saved in:
3
Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.
;
Khan, Huda
;
Deligonul, Seyda
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
Saved in:
4
Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
5
Non-financial performance in product market and capital expenditure
Liao, Li-Kai
;
Lin, Yi-Mien
;
Lin, Tsung-Wen
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2151-2159
Persistent link: https://www.econbiz.de/10011472146
Saved in:
6
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
7
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Saved in:
8
Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
Saved in:
9
Modeling mental market share
Romaniuk, Jenni
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
Saved in:
10
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
Saved in:
11
Non-price determinants of automotive demand : restyling matters most
Korenok, Oleg
;
Hoffer, George E.
;
Millner, Edward L.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1282-1289
Persistent link: https://www.econbiz.de/10008747498
Saved in:
12
First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén
;
Fernández Rodríguez, Zulima
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
Saved in:
13
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
14
Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean
;
Chadee, Doren
;
Tikoo, Surinder
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003595249
Saved in:
15
Transformational leadership and market orientation: implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent
;
Auh, Seigyoung
;
Shih, Eric
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10003451393
Saved in:
16
Explaining profitability : dispelling the market share fog
Markell, Stephen J.
;
Strickland, Thomas H.
;
Neeley, Sue E.
- In:
Journal of business research : JBR
16
(
1988
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003625220
Saved in:
17
Competittive position effects and market share: an exploratory investigation
Varadarajan, P.
;
Dillon, William R.
- In:
Journal of business research : JBR
9
(
1981
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003528336
Saved in:
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