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~person:"Fay, Maria"
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Fay, Maria
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Shaping the digital enterprise : trends and use cases in digital innovation and transformation
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Creating a market analytics tool that marketers LOVE to use : a case of digital transformation at Beiersdorf
Vom Brocke, Jan
;
Fay, Maria
;
Böhm, Martin
;
Haltenhof, …
- In:
Shaping the digital enterprise : trends and use cases …
,
(pp. 197-217)
.
2017
Persistent link: https://www.econbiz.de/10011550260
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