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Marketing management
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Chandon, Pierre
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3
Atasu, Atalay
2
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Faculty & research / Insead : working paper series
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
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122
Europäische Hochschulschriften / 5
114
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109
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107
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102
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97
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82
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Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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48
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48
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46
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43
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42
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42
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41
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41
International journal of technology marketing : IJTMkt
40
International marketing review
40
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40
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40
Journal of business economics : JBE
39
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38
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38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
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1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
2
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
-
2021
Persistent link: https://www.econbiz.de/10012431729
Saved in:
3
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
5
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
6
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
7
Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008901912
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/92/DS
Persistent link: https://www.econbiz.de/10009356112
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/03/DS
Persistent link: https://www.econbiz.de/10009356819
Saved in:
10
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
11
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
-
2011
-
rev. Vers.
Persistent link: https://www.econbiz.de/10008798063
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12
Dynamic purchase decisions under regret: price and availability
Diecidue, Enrico
;
Rudi, Nils
;
Tang, Wenjie
-
2011
Persistent link: https://www.econbiz.de/10008798068
Saved in:
13
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
14
Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
15
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
16
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
17
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
Saved in:
18
Leading the effective sales force : the Asian sales force management environment
Anderson, Erin
(
contributor
);
Lodish, Leonard M.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003406560
Saved in:
19
Remanufacturing as a marketing strategy
Atasu, Atalay
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2006
-
Rev.
Persistent link: https://www.econbiz.de/10003564699
Saved in:
20
Remanufacturing as a marketing strategy
Atasu, Atalay
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364525
Saved in:
21
Health halos : how nutrition claims influence food consumption for overweight and normal weight people
Wansink, Brian
(
contributor
);
Chandon, Pierre
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364661
Saved in:
22
Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002808200
Saved in:
23
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
24
Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
25
Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719454
Saved in:
26
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
27
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
Saved in:
28
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
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