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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Marketingmanagement
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1,045
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853
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Kotler, Philip
87
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
63
Pepels, Werner
46
Sheth, Jagdish N.
41
Kumar, V.
38
Keller, Kevin Lane
37
Kirchgeorg, Manfred
35
Esch, Franz-Rudolf
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
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28
Vrontis, Demetris
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Burmann, Christoph
25
Kuß, Alfred
25
Piercy, Nigel
25
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24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
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20
Peter, Jerome Paul
20
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19
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American Marketing Association
57
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49
Books on Demand GmbH <Norderstedt>
17
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15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
11
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
8
Chartered Institute of Marketing
7
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7
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7
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7
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7
NetLibrary, Inc
7
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7
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6
Duncker & Humblot
6
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6
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5
Center of Market Oriented Product and Production Management
5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
64
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
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15,925
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8051
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
8052
Serving god through the market : the emergence of Muslim consumptionscapes and Islamic resistance
Tepe, Sultan
- In:
Handbook of Islamic marketing
,
(pp. 363-392)
.
2011
Persistent link: https://www.econbiz.de/10009349638
Saved in:
8053
An international marketing strategy perspective on Islamic marketing
Prokopec, Sonja
;
Kurdy, Mazen
- In:
Handbook of Islamic marketing
,
(pp. 208-225)
.
2011
Persistent link: https://www.econbiz.de/10009349673
Saved in:
8054
Market-orientation and Islamic business practices in Malaysia
Yusof, Raja Nerina Raja
;
Everett, André M.
;
Cone, …
- In:
Handbook of Islamic marketing
,
(pp. 187-207)
.
2011
Persistent link: https://www.econbiz.de/10009349676
Saved in:
8055
Handbook of Islamic marketing
Sandıkçı, Özlem
(
ed.
);
Rice, Gillian
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009349787
Saved in:
8056
Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri
;
Aspara, Jaakko
;
Hietanen, Joel
; …
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
Saved in:
8057
Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia
;
Barroso Castro, Carmen
; …
- In:
Management decision : MD
49
(
2011
)
7
,
pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
Saved in:
8058
Guerrilla marketing remix : [the best of guerrilla marketing]
Levinson, Jay Conrad
;
Levinson, Jeannie
-
2011
Persistent link: https://www.econbiz.de/10009355878
Saved in:
8059
Combining mix and relationship marketing
Lehtinen, Uolevi
- In:
The marketing review
11
(
2011
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10009356738
Saved in:
8060
The role of strategic orientation in strategic alliance formation and outcome
Hynes, Niki
- In:
Behavioral perspectives on strategic alliances
,
(pp. 251-276)
.
2011
Persistent link: https://www.econbiz.de/10009356762
Saved in:
8061
Can Brazilian firms survive the Chinese challenge? : effects of globalization on markets, strategies, and performance
Akhter, Syed H.
;
Barcellos, Paulo Fernando Pinto
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 502-523
Persistent link: https://www.econbiz.de/10009356937
Saved in:
8062
Does market context impact payoffs to internationalization?
Elango, Balasubramanian
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 434-453
Persistent link: https://www.econbiz.de/10009356962
Saved in:
8063
Product/customer scope : competition antecedents, performance effects and market context moderations
Pehrsson, Anders
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 418-433
Persistent link: https://www.econbiz.de/10009356963
Saved in:
8064
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
8065
Emotionalisierung einer Marke durch partizipierende Erlebniskommunikation
Schmidt, André
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 333-347)
.
2011
Persistent link: https://www.econbiz.de/10009373383
Saved in:
8066
Zweiseitige Botschaften in der Marketingkommunikation
Küster-Rohde, Franziska
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 275-296)
.
2011
Persistent link: https://www.econbiz.de/10009373443
Saved in:
8067
Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 237-250)
.
2011
Persistent link: https://www.econbiz.de/10009373447
Saved in:
8068
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
8069
Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona
;
O'Donnell, Aodheen
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 149-166)
.
2011
Persistent link: https://www.econbiz.de/10009373536
Saved in:
8070
Reducing distributor opportunism in the export market : effects of monitoring mechanisms, norm-based information exchange, and market orientation
Ju, Min
;
Murray, Janet Y.
;
Kotabe, Masaaki
;
Gao, Gerald Yong
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 487-496
Persistent link: https://www.econbiz.de/10009373588
Saved in:
8071
The effects of market orientation on subsidiary performance : empirical evidence from MNCs in Turkey
Kirca, Ahmet H.
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 447-454
Persistent link: https://www.econbiz.de/10009373595
Saved in:
8072
Reconsidering the role of brainstorming in the marketing of technology-driven innovation
Kuo, David Chien-liang
;
Lin, Chien-chiang
;
Yang, Jui-lin
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009373863
Saved in:
8073
Quo Vadis Ethno-Marketing : Ergebnisse einer Online-Delphi-Befragung
Magerhans, Alexander
;
Sliva, Dušan
- In:
Beiträge zur Innovations- und Gründungsforschung : …
,
(pp. 189-219)
.
2011
Persistent link: https://www.econbiz.de/10009374337
Saved in:
8074
Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens
- In:
Business strategy series
12
(
2011
)
5
,
pp. 219-225
Persistent link: https://www.econbiz.de/10009375587
Saved in:
8075
From industry to luxury : French perfume in the nineteenth century
Briot, Eugénie
- In:
Business history review
85
(
2011
)
2
,
pp. 273-294
Persistent link: https://www.econbiz.de/10009375647
Saved in:
8076
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
8077
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
8078
The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
Saved in:
8079
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Saved in:
8080
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
8081
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
8082
Strategische Beobachtungsfelder der Unternehmenskommunikation : qualitative Studie zur Evaluierung von "Einflussbereichen" bei Strategie-, Struktur- und Prozessveränderungen in der...
Hug, Christoph
-
2011
Persistent link: https://www.econbiz.de/10009379878
Saved in:
8083
The symphony paradigm : strategy for managing market competition
Rajagopal
- In:
Journal of transnational management : the official …
16
(
2011
)
3
,
pp. 181-199
Persistent link: https://www.econbiz.de/10009379993
Saved in:
8084
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
Saved in:
8085
Enhancing core technological, marketing and complementary competencies in promoting innovative performance
Rajkovič, Tanja
;
Prašnikar, Janez
- In:
People and sustainable organization/ Tomasž Kern ... (eds.)
,
(pp. 271-293)
.
2011
Persistent link: https://www.econbiz.de/10009380176
Saved in:
8086
A study of marketing strategies for Chinese products in ancient, medieval and colonial India
Mahajan, Yogesh D.
;
Joshi, Maheshchandra P.
- In:
Global journal of business management : GJBM
5
(
2011
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10009390537
Saved in:
8087
Evans Glass Company : "You make the coffee, we'll bring the cup!"
Lambert, Robert P.
;
Alexander, Joe F.
;
Schenkel, Mark T.
; …
- In:
Journal of business & entrepreneurship : JBE
23
(
2011
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009404743
Saved in:
8088
Selling the nightingale : P. T. Barnum, Jenny Lind, and the management of the American crowd
Waksman, Steve
- In:
Arts marketing : an international journal ; AM
1
(
2011
)
2
,
pp. 108-120
Persistent link: https://www.econbiz.de/10009405110
Saved in:
8089
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
Saved in:
8090
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
8091
Case study : Nokia's strategies in Indian mobile handsets markets during 2002 to 2006
Bidyarthi, H. M. Jha
;
Srivastava, Ashish K.
;
Bokad, P. V.
; …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10009405894
Saved in:
8092
Marketing services globally : the benefits of e-learning
Blacher-Wilson, Felicia
;
Mense, Evan G.
;
Richardson, …
- In:
Cases on innovations in educational marketing : …
,
(pp. 313-326)
.
2011
Persistent link: https://www.econbiz.de/10009406204
Saved in:
8093
Transformation through marketing : a case of a secondary school in South Africa
Bisschoff, Tom
;
Rhodes, Christopher
- In:
Cases on innovations in educational marketing : …
,
(pp. 263-272)
.
2011
Persistent link: https://www.econbiz.de/10009406207
Saved in:
8094
Innovations in technology for educational marketing : stakeholder perceptions and implications for examinations system in Rwanda
Rutaisire, John
- In:
Cases on innovations in educational marketing : …
,
(pp. 214-233)
.
2011
Persistent link: https://www.econbiz.de/10009406210
Saved in:
8095
An nternational collaborative masters degree in integrated marketing communications : a US-EU program in the Mediterranean
Krentler, Kathleen A.
;
Caruana, Albert
- In:
Cases on innovations in educational marketing : …
,
(pp. 118-134)
.
2011
Persistent link: https://www.econbiz.de/10009406216
Saved in:
8096
The Art of War in manufacturing consumer consent : strategy, business culture and ethics in marketing management
McIntyre-Bhatty, Y. T.
;
Parker, David
- In:
Chinese management studies : CMS
5
(
2011
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10009407348
Saved in:
8097
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
8098
Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
8099
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
8100
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
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