EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Marktsegmentierung"
Narrow search

Narrow search

Year of publication
Subject
All
Marktsegmentierung 3,934 Market segmentation 3,609 Konsumentenverhalten 959 Consumer behaviour 958 Theorie 934 Theory 923 Zielgruppe 528 Target group 512 Marketingmanagement 418 Marketing management 415 Deutschland 293 Beziehungsmarketing 281 Relationship marketing 280 Germany 267 USA 224 United States 209 Cluster analysis 205 Clusteranalyse 205 market segmentation 196 Marketing 182 China 176 Holiday behaviour 169 Urlaubsverhalten 169 Segmentation 157 Finanzmarkt 156 Financial market 154 Marktforschung 149 Preismanagement 145 Pricing strategy 144 segmentation 143 Market research 133 Preisdifferenzierung 130 Price discrimination 125 Aktienmarkt 124 Stock market 122 Tourismus 117 Tourism marketing 115 Tourismusmarketing 115 Börsenkurs 110 Tourism 108
more ... less ...
Online availability
All
Undetermined 982 Free 925 CC license 44
Type of publication
All
Article 2,344 Book / Working Paper 1,589 Journal 2
Type of publication (narrower categories)
All
Article in journal 1,994 Aufsatz in Zeitschrift 1,994 Graue Literatur 432 Non-commercial literature 432 Working Paper 418 Arbeitspapier 383 Aufsatz im Buch 297 Book section 297 Hochschulschrift 227 Thesis 171 Dissertation u.a. Prüfungsschriften 58 Case study 49 Fallstudie 49 Bibliografie enthalten 45 Bibliography included 45 Collection of articles of several authors 37 Sammelwerk 37 Aufsatzsammlung 25 Collection of articles written by one author 24 Conference paper 24 Konferenzbeitrag 24 Sammlung 24 Lehrbuch 16 Reprint 12 Textbook 10 Handbook 7 Handbuch 7 Bibliographie 5 Mikroform 5 Article 4 Bibliografie 4 Mehrbändiges Werk 4 Multi-volume publication 4 Konferenzschrift 3 Market information 3 Marktinformation 3 Ratgeber 3 Systematic review 3 Übersichtsarbeit 3 Accompanied by computer file 2
more ... less ...
Language
All
English 3,312 German 581 Undetermined 30 French 5 Italian 3 Russian 3 Spanish 3 Polish 2 Dutch 1
more ... less ...
Author
All
Dolnicar, Sara 28 Occhino, Filippo 18 Dibb, Sally 16 DeSarbo, Wayne 14 Rundle-Thiele, Sharyn 14 Jong, Frank de 12 Leisch, Friedrich 12 Pepels, Werner 12 Simkin, Lyndon 12 Vayanos, Dimitri 12 Bauer, Hans H. 11 Caporale, Guglielmo Maria 11 Gromb, Denis 11 Wedel, Michel 11 Atkeson, Andrew 10 DeSarbo, Wayne S. 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 McDonald, Malcolm 10 Nijkamp, Peter 10 Tkaczynski, Aaron 10 Weill, Pierre-Olivier 10 Bergemann, Dirk 9 Engel, Charles 9 Grün, Bettina 9 Kamakura, Wagner A. 9 Kesting, Tobias 9 Kruger, Martinette 9 Rennhak, Carsten 9 Rogers, John H. 9 Ammann, Paul 8 Bauer, Erich 8 Bruwer, Johan 8 Day, Brett 8 Dunbar, Ian 8 Girardi, Alessandro 8 Raza, Syed Asif 8 Saayman, Melville 8 Schertler, Walter 8 Schrimpf, Andreas 8
more ... less ...
Institution
All
National Bureau of Economic Research 26 Rutgers University / Department of Economics 6 Centre for Social and Economic Research on the Global Environment 4 Springer Fachmedien Wiesbaden 3 Center for Economic Research <Tilburg> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 IPSOS 2 London Economics 2 Munich Business School 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2 Universität <München> / Fakultät für Betriebswirtschaft 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Bank of England / Economics Division 1 Books on Demand GmbH <Norderstedt> 1 Bucerius Law School 1 Center for Operations Research and Econometrics <Louvain-la-Neuve> 1 Center for Urban & Real Estate Management <Zürich> 1 Centre for International Economic Studies 1 Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio> 1 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 1 City University / Centre for the Study of Financial Institutions 1 Committee on Merchant Marine and Fisheries, House of Representatives 1 Deloitte LLP 1 Deutsche Bundesbank <Frankfurt, Main> / Volkswirtschaftliche Forschungsgruppe 1 Econometrisch Instituut <Rotterdam> 1 Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde 1 Euromonitor International Plc <London> 1 European Commission / Joint Research Centre 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1
more ... less ...
Published in...
All
Journal of retailing and consumer services 40 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 26 Journal of business research : JBR 24 SpringerLink / Bücher 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 Europäische Hochschulschriften / 5 20 Working paper / National Bureau of Economic Research, Inc. 20 European journal of operational research : EJOR 19 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 Discussion paper / Centre for Economic Policy Research 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 International journal of hospitality management 17 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 Journal of vacation marketing : an international journal 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of targeting, measurement and analysis for marketing 15 Gabler Edition Wissenschaft 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 European journal of marketing : EJM 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13 The journal of consumer marketing 13 CESifo working papers 12 Journal of financial economics 12 Journal of international financial markets, institutions & money 12 The international review of retail, distribution and consumer research 12 International journal of consumer studies 11 International journal of industrial organization 11 International journal of production research 11 International journal of retail & distribution management 11 Journal of banking & finance 11 Segmentation in social marketing : process, methods and application 11 Asia Pacific journal of marketing and logistics 10
more ... less ...
Source
All
ECONIS (ZBW) 3,726 USB Cologne (EcoSocSci) 149 EconStor 39 USB Cologne (business full texts) 18 BASE 2 RePEc 1
Showing 1 - 10 of 3,935
Cover Image
A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145
Persistent link: https://www.econbiz.de/10015192992
Saved in:
Cover Image
On the return distributions of a basket of cryptocurrencies and subsequent implications
Börner, Christoph J.; Hoffmann, Ingo; Kürzinger, Lars; … - In: Research in economics 79 (2025) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015325813
Saved in:
Cover Image
B2B market segmentation : an analysis of current practices and their implications
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015395493
Saved in:
Cover Image
Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015334534
Saved in:
Cover Image
Revisiting Airbnb’s disruption of hotels : uneven impacts across markets, segments, and accommodation types
Yoong, Kimberly; Woltering, René-Ojas; Heo, Cindy Yoonjoung - 2025
Persistent link: https://www.econbiz.de/10015375128
Saved in:
Cover Image
Welfare of competitive price discrimination with captive consumers
Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025
Persistent link: https://www.econbiz.de/10015179470
Saved in:
Cover Image
Disclosure services and welfare gains in matching markets for indivisible assets
Kawakami, Kei - In: Review of economic design 28 (2024) 3, pp. 485-532
Persistent link: https://www.econbiz.de/10015189408
Saved in:
Cover Image
Contributions to the segmentation of e-commerce nonusers : clustering the reasons not to shop online
Nery-da-Silva, Gabriel; Henrique Araujo, Marcelo de; … - In: REGE revista de gestão 31 (2024) 2, pp. 201-214
Persistent link: https://www.econbiz.de/10015189992
Saved in:
Cover Image
Market segments and pricing of fine wines over their lifecycle
Masset, Philippe - In: Economic modelling 141 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015191481
Saved in:
Cover Image
Beyond visual inspection : capturing neighborhood dynamics with historical Google Street View and deep learning-based semantic segmentation
Jae Hong Kim; Ki, Donghwan; Osutei, Nene; Lee, Sugie; … - In: Journal of geographical systems : geographical … 26 (2024) 4, pp. 541-564
Persistent link: https://www.econbiz.de/10015182181
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...