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  • Search: subject_exact:"Marktsegmentierung"
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Year of publication
Subject
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Marktsegmentierung 4,081 Market segmentation 3,756 Konsumentenverhalten 1,003 Consumer behaviour 1,002 Theorie 971 Theory 960 Zielgruppe 554 Target group 538 Marketingmanagement 444 Marketing management 441 Deutschland 299 Beziehungsmarketing 298 Relationship marketing 297 Germany 272 USA 228 Clusteranalyse 215 Cluster analysis 214 United States 213 market segmentation 209 Marketing 187 China 182 Holiday behaviour 176 Urlaubsverhalten 176 Segmentation 166 Finanzmarkt 162 Financial market 160 Marktforschung 158 Preismanagement 152 Pricing strategy 151 segmentation 147 Market research 140 Preisdifferenzierung 138 Price discrimination 133 Aktienmarkt 129 Stock market 127 Tourismus 122 Tourism marketing 119 Tourismusmarketing 119 Börsenkurs 116 Tourism 113
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Online availability
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Undetermined 1,072 Free 990 CC license 61
Type of publication
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Article 2,456 Book / Working Paper 1,624 Journal 2
Type of publication (narrower categories)
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Article in journal 2,070 Aufsatz in Zeitschrift 2,070 Graue Literatur 463 Non-commercial literature 463 Working Paper 444 Arbeitspapier 409 Aufsatz im Buch 303 Book section 303 Hochschulschrift 229 Thesis 171 Dissertation u.a. Prüfungsschriften 58 Case study 49 Fallstudie 49 Bibliografie enthalten 45 Bibliography included 45 Collection of articles of several authors 37 Sammelwerk 37 Aufsatzsammlung 25 Collection of articles written by one author 24 Conference paper 24 Konferenzbeitrag 24 Sammlung 24 Lehrbuch 16 Reprint 12 Textbook 10 Handbook 7 Handbuch 7 Bibliographie 5 Mikroform 5 Article 4 Bibliografie 4 Mehrbändiges Werk 4 Multi-volume publication 4 Konferenzschrift 3 Market information 3 Marktinformation 3 Ratgeber 3 Systematic review 3 Übersichtsarbeit 3 Accompanied by computer file 2
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Language
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English 3,458 German 582 Undetermined 30 French 5 Italian 3 Russian 3 Spanish 3 Polish 2 Dutch 1
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Author
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Dolnicar, Sara 28 Occhino, Filippo 18 Dibb, Sally 16 Rundle-Thiele, Sharyn 15 DeSarbo, Wayne 14 Jong, Frank de 14 Vayanos, Dimitri 14 Gromb, Denis 13 Leisch, Friedrich 12 Pepels, Werner 12 Simkin, Lyndon 12 Bauer, Hans H. 11 Caporale, Guglielmo Maria 11 Wedel, Michel 11 Atkeson, Andrew 10 DeSarbo, Wayne S. 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 McDonald, Malcolm 10 Nijkamp, Peter 10 Tkaczynski, Aaron 10 Weill, Pierre-Olivier 10 Bergemann, Dirk 9 Engel, Charles 9 Grün, Bettina 9 Kamakura, Wagner A. 9 Kesting, Tobias 9 Kruger, Martinette 9 Rennhak, Carsten 9 Rogers, John H. 9 Spann, Martin 9 Ammann, Paul 8 Bauer, Erich 8 Bruwer, Johan 8 Day, Brett 8 Dunbar, Ian 8 Girardi, Alessandro 8 Raza, Syed Asif 8 Reisinger, Markus 8 Saayman, Melville 8
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Institution
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National Bureau of Economic Research 27 Rutgers University / Department of Economics 6 Centre for Social and Economic Research on the Global Environment 4 Springer Fachmedien Wiesbaden 3 Center for Economic Research <Tilburg> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 IPSOS 2 London Economics 2 Munich Business School 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2 Universität <München> / Fakultät für Betriebswirtschaft 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Bank of England / Economics Division 1 Books on Demand GmbH <Norderstedt> 1 Bucerius Law School 1 Center for Operations Research and Econometrics <Louvain-la-Neuve> 1 Center for Urban & Real Estate Management <Zürich> 1 Centre for International Economic Studies 1 Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio> 1 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 1 City University / Centre for the Study of Financial Institutions 1 Committee on Merchant Marine and Fisheries, House of Representatives 1 Deloitte LLP 1 Deutsche Bundesbank <Frankfurt, Main> / Volkswirtschaftliche Forschungsgruppe 1 Econometrisch Instituut <Rotterdam> 1 Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde 1 Euromonitor International Plc <London> 1 European Commission / Joint Research Centre 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1
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Published in...
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Journal of retailing and consumer services 42 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 27 Journal of business research : JBR 25 SpringerLink / Bücher 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 European journal of operational research : EJOR 20 Europäische Hochschulschriften / 5 20 Working paper / National Bureau of Economic Research, Inc. 20 Journal of revenue and pricing management 19 Management science : journal of the Institute for Operations Research and the Management Sciences 19 Marketing intelligence & planning 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 Journal of financial economics 16 Journal of vacation marketing : an international journal 16 Journal of targeting, measurement and analysis for marketing 15 Gabler Edition Wissenschaft 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 European journal of marketing : EJM 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13 The journal of consumer marketing 13 CESifo working papers 12 International journal of wine business research 12 Journal of international financial markets, institutions & money 12 The international review of retail, distribution and consumer research 12 Discussion papers / CEPR 11 International journal of consumer studies 11 International journal of industrial organization 11 International journal of production research 11 International journal of retail & distribution management 11 Journal of banking & finance 11
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Source
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ECONIS (ZBW) 3,873 USB Cologne (EcoSocSci) 149 EconStor 39 USB Cologne (business full texts) 18 BASE 2 RePEc 1
Showing 1 - 10 of 4,082
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Developing consumer segments in Canada for a shift towards sustainable diets
Mollaei, Sadaf; Dias, Goretty M.; Lynes, Jennifer K. - In: Journal of consumer marketing 43 (2026) 1, pp. 81-97
Persistent link: https://www.econbiz.de/10015620356
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Is Gen Z willing to pay for sustainability? : an advanced market segmentation analysis
Rohm, Andrew; Namin, Aidin; Stefl, Matt - In: Journal of consumer marketing 43 (2026) 2, pp. 180-194
Persistent link: https://www.econbiz.de/10015620398
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Productivity dispersion and misallocation : industry vs. market
Kim, Seho - 2026
Persistent link: https://www.econbiz.de/10015612420
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Revisiting Airbnb's disruption of hotels : uneven impacts across markets, segments, and accommodation types
Yoong, Kimberly; Woltering, René-Ojas; Heo, Cindy Yoonjoung - In: International journal of hospitality management 126 (2025), pp. 1-5
Persistent link: https://www.econbiz.de/10015375128
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On the return distributions of a basket of cryptocurrencies and subsequent implications
Börner, Christoph J.; Hoffmann, Ingo; Kürzinger, Lars; … - In: Research in economics 79 (2025) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015325813
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Authenticity-driven motivations in oligopoly : efforts, pricing, and welfare
Semenov, Aggey; Tondji, Jean Baptiste - 2026
Persistent link: https://www.econbiz.de/10015564578
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Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015334534
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A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145
Persistent link: https://www.econbiz.de/10015192992
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Welfare of competitive price discrimination with captive consumers
Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025
Persistent link: https://www.econbiz.de/10015179470
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Evolutions in the financial reporting quality : a comparative analysis of Romanian companies listed on the Bucharest Stock Exchange
Istrate, Costel - In: International Journal of Financial Studies : open … 13 (2025) 3, pp. 1-20
The permanent evolution of accounting and financial reporting standards, in particular for listed companies, is justified by the need to adapt these standards to economic, societal, financial, institutional and technological developments. The main objective of the standard setters is that the...
Persistent link: https://www.econbiz.de/10015457830
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