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Search: subject_exact:"Marktsegmentierung"
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Marktsegmentierung
3,929
Market segmentation
3,605
Konsumentenverhalten
959
Consumer behaviour
958
Theorie
934
Theory
923
Zielgruppe
527
Target group
511
Marketingmanagement
417
Marketing management
414
Deutschland
293
Beziehungsmarketing
281
Relationship marketing
280
Germany
267
USA
223
United States
209
Cluster analysis
205
Clusteranalyse
205
market segmentation
195
Marketing
183
China
176
Holiday behaviour
169
Urlaubsverhalten
169
Segmentation
156
Finanzmarkt
155
Financial market
153
Marktforschung
149
Preismanagement
145
Pricing strategy
144
segmentation
143
Market research
133
Preisdifferenzierung
130
Price discrimination
125
Aktienmarkt
124
Stock market
122
Tourismus
117
Tourism marketing
115
Tourismusmarketing
115
Börsenkurs
109
Tourism
108
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923
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44
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383
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297
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227
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171
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58
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49
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49
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45
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Collection of articles of several authors
37
Sammelwerk
37
Aufsatzsammlung
25
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24
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24
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7
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581
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Author
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Dolnicar, Sara
28
Occhino, Filippo
18
Dibb, Sally
15
DeSarbo, Wayne
14
Rundle-Thiele, Sharyn
14
Jong, Frank de
12
Leisch, Friedrich
12
Pepels, Werner
12
Vayanos, Dimitri
12
Bauer, Hans H.
11
Caporale, Guglielmo Maria
11
Gromb, Denis
11
Simkin, Lyndon
11
Wedel, Michel
11
Atkeson, Andrew
10
DeSarbo, Wayne S.
10
Duffie, Darrell
10
Kehoe, Patrick J.
10
McDonald, Malcolm
10
Nijkamp, Peter
10
Tkaczynski, Aaron
10
Weill, Pierre-Olivier
10
Bergemann, Dirk
9
Engel, Charles
9
Grün, Bettina
9
Kamakura, Wagner A.
9
Kesting, Tobias
9
Kruger, Martinette
9
Rennhak, Carsten
9
Rogers, John H.
9
Ammann, Paul
8
Bauer, Erich
8
Bruwer, Johan
8
Day, Brett
8
Dunbar, Ian
8
Girardi, Alessandro
8
Raza, Syed Asif
8
Saayman, Melville
8
Schertler, Walter
8
Schrimpf, Andreas
8
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National Bureau of Economic Research
26
Rutgers University / Department of Economics
6
Centre for Social and Economic Research on the Global Environment
4
Springer Fachmedien Wiesbaden
3
Center for Economic Research <Tilburg>
2
Consumers, Health, Agriculture and Food Executive Agency
2
De Gruyter Oldenbourg
2
Deloitte
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Fachhochschule Reutlingen / European School of Business
2
IPSOS
2
London Economics
2
Munich Business School
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
Universität <München> / Fakultät für Betriebswirtschaft
2
World Tourism Organization
2
World Trade Organization
2
Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bank of England / Economics Division
1
Books on Demand GmbH <Norderstedt>
1
Bucerius Law School
1
Center for Operations Research and Econometrics <Louvain-la-Neuve>
1
Center for Urban & Real Estate Management <Zürich>
1
Centre for International Economic Studies
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft
1
City University / Centre for the Study of Financial Institutions
1
Committee on Merchant Marine and Fisheries, House of Representatives
1
Deloitte LLP
1
Deutsche Bundesbank <Frankfurt, Main> / Volkswirtschaftliche Forschungsgruppe
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Euromonitor International Plc <London>
1
European Commission / Joint Research Centre
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
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Journal of retailing and consumer services
40
Tourism management : research, policies, practice
28
Journal of travel and tourism marketing
27
NBER working paper series
26
SpringerLink / Bücher
24
Journal of business research : JBR
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Europäische Hochschulschriften / 5
20
Working paper / National Bureau of Economic Research, Inc.
20
European journal of operational research : EJOR
19
Journal of revenue and pricing management
19
Marketing intelligence & planning
19
Discussion paper / Centre for Economic Policy Research
18
Journal of strategic marketing
18
NBER Working Paper
18
Tourism economics : the business and finance of tourism and recreation
18
International journal of hospitality management
17
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Journal of vacation marketing : an international journal
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Gabler Edition Wissenschaft
14
International journal of contemporary hospitality management
14
International journal of production economics
14
Journal of marketing analytics : JMA
14
Journal of marketing management : MM
14
European journal of marketing : EJM
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
The journal of consumer marketing
13
CESifo working papers
12
Journal of financial economics
12
Journal of international financial markets, institutions & money
12
The international review of retail, distribution and consumer research
12
International journal of consumer studies
11
International journal of industrial organization
11
International journal of production research
11
International journal of retail & distribution management
11
Journal of banking & finance
11
Segmentation in social marketing : process, methods and application
11
Asia Pacific journal of marketing and logistics
10
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Source
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ECONIS (ZBW)
3,721
USB Cologne (EcoSocSci)
149
EconStor
39
USB Cologne (business full texts)
18
BASE
2
RePEc
1
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1
A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling
;
Liang, Austin Rong Da
;
Lin, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
49
(
2025
)
1
,
pp. 132-145
Persistent link: https://www.econbiz.de/10015192992
Saved in:
2
Welfare of competitive price discrimination with captive consumers
Chen, Yanlin
;
Shi, Xianwen
;
Zhang, Jun
-
2025
Persistent link: https://www.econbiz.de/10015179470
Saved in:
3
On the return distributions of a basket of cryptocurrencies and subsequent implications
Börner, Christoph J.
;
Hoffmann, Ingo
;
Kürzinger, Lars
; …
- In:
Research in economics
79
(
2025
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015325813
Saved in:
4
Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada
;
Font, Xavier
;
Torres-Delgado, Anna
- In:
Tourism management : research, policies, practice
107
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015334534
Saved in:
5
Revisiting Airbnb’s disruption of hotels : uneven impacts across markets, segments, and accommodation types
Yoong, Kimberly
;
Woltering, René-Ojas
;
Heo, Cindy Yoonjoung
-
2025
Persistent link: https://www.econbiz.de/10015375128
Saved in:
6
Disclosure services and welfare gains in matching markets for indivisible assets
Kawakami, Kei
- In:
Review of economic design
28
(
2024
)
3
,
pp. 485-532
Persistent link: https://www.econbiz.de/10015189408
Saved in:
7
Contributions to the segmentation of e-commerce nonusers : clustering the reasons not to shop online
Nery-da-Silva, Gabriel
;
Henrique Araujo, Marcelo de
; …
- In:
REGE revista de gestão
31
(
2024
)
2
,
pp. 201-214
Persistent link: https://www.econbiz.de/10015189992
Saved in:
8
Market segments and pricing of fine wines over their lifecycle
Masset, Philippe
- In:
Economic modelling
141
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015191481
Saved in:
9
Beyond visual inspection : capturing neighborhood dynamics with historical Google Street View and deep learning-based semantic segmentation
Jae Hong Kim
;
Ki, Donghwan
;
Osutei, Nene
;
Lee, Sugie
; …
- In:
Journal of geographical systems : geographical …
26
(
2024
)
4
,
pp. 541-564
Persistent link: https://www.econbiz.de/10015182181
Saved in:
10
Informational nudges to promote preferences for goat meat
Hambaryan, Meri
;
Lai, John
;
Kassas, Bachir
- In:
Journal of agricultural and applied economics : JAEE
56
(
2024
)
3
,
pp. 373-388
Persistent link: https://www.econbiz.de/10015188109
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