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person:"Martín Martín, Oscar"
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International market entry
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International market segmentation
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Martín Martín, Oscar
Bergin, Paul R.
7
Glick, Reuven
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Gourinchas, Pierre-Olivier
6
Li, Nicholas
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Papadopoulos, Nicolas G.
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Malek Mohamadi Golsefid, Samira
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Martínez-Zarzoso, Inmaculada
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Mittoo, Usha R.
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International marketing review
2
Are you ready? : preparing for international operations
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International market selection and assessment
Papadopoulos, Nicolas G.
;
Malhotra, Shavin
;
Martín …
-
2011
Persistent link: https://www.econbiz.de/10009232400
Saved in:
2
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
3
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
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