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1
Path to sustainable luxury brand consumption : face consciousness, materialism, pride and risk of embarrassment
Islam, Tahir
;
Wang, Ying
;
Ali, Ahsan
;
Akhtar, Nadeem
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10013165308
Saved in:
2
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
3
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
4
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
5
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
6
Religiosity versus profit-loss sharing : how Islamic banks brand fidelity influence the Muslim consumers' commitment
Junaidi, Junaidi
- In:
Journal of Islamic accounting and business research
13
(
2022
)
6
,
pp. 960-976
Persistent link: https://www.econbiz.de/10013281053
Saved in:
7
Brand and consumer characteristics as drivers of behaviour towards global and local brands
Šapić, Srđan
;
Kocić, Milan
;
Filipović, Jovana
- In:
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis …
36
(
2018
)
2
,
pp. 619-645
Persistent link: https://www.econbiz.de/10012212913
Saved in:
8
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
9
The LGBTQAI+ community and luxury brands : exploring drivers of luxury consumption in South Africa
Madinga, Nkosivile Welcome
;
Maziriri, Eugine Tafadzwa
; …
- In:
African journal of business and economic research : AJBER
16
(
2021
)
1
,
pp. 207-225
Persistent link: https://www.econbiz.de/10012815267
Saved in:
10
Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
Saved in:
11
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
12
When symbolism overtakes quality : materialists consumers disregard product quality when faced with luxury brands
Audrin, Catherine
;
Brosch, Tobias
;
Chanal, Julien
; …
- In:
Journal of economic psychology : research in economic …
61
(
2017
),
pp. 115-123
Persistent link: https://www.econbiz.de/10011757140
Saved in:
13
Brand jealousy and willingness to pay premium : the mediating role of materialism
Bıçakcıoğlu, Nilay
;
Ögel, İlkin Yaran
;
İlter, Burcu
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10011704255
Saved in:
14
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
15
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
16
The etiology of the frugal consumer
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
Saved in:
17
Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
18
Exclusivity : the future of luxury
Yeoman, Ian
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010349046
Saved in:
19
Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland
;
Flynn, Leisa Reinecke
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
Saved in:
20
The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric
;
Burroughs, James E.
;
Wong, Nancy
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
Saved in:
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