//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media effect"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Media effect
6
Medienwirkung
6
Media usage
4
Mediennutzung
4
USA
4
United States
4
Communication
3
Kommunikation
3
Social Web
3
Social web
3
Advertising
1
Advertising effects
1
Customer satisfaction
1
Environmental consciousness
1
Fernsehprogramm
1
Fernsehwerbung
1
Internet marketing
1
Kundenzufriedenheit
1
Meinung
1
Online-Marketing
1
Opinion
1
Television advertising
1
Television programme
1
Umweltbewusstsein
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Andéhn, Mikael
1
Chang, Shin-Shin
1
Davis, Boyd H.
1
Haygood, Daniel M.
1
Huang, Chun-Yao
1
Hung, Kineta H.
1
Li, Stella Yiyan
1
Lin, Hong-Xiang
1
Lo, Hing-Po
1
Lu, Xiaoling
1
Mason, Peyton R.
1
Rademaker, Claudia A.
1
Shen, Yong-Zheng
1
Stafford, Marla Royne
1
more ...
less ...
Published in...
All
Journal of advertising research
Media-Perspektiven
11
Discussion paper / Centre for Economic Policy Research
6
NBER working paper series
6
SpringerLink / Bücher
6
Handbuch der Marktforschung
5
Research
5
The journal of media economics
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
The economic journal : the journal of the Royal Economic Society
4
Working paper
4
Discussion papers / CEPR
3
Journal of advertising : official publication of the American Academy of Advertising
3
Know-how to use
3
Medien im Marketing : Optionen der Unternehmenskommunikation
3
NBER Working Paper
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Springer eBook Collection
3
Zur Ökonomie der Unterhaltungsproduktion
3
Academy of Management journal : AMJ
2
American economic journal : a journal of the American Economic Association
2
American economic review
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
BREAD working paper
2
Behavioral finance : where do investors' biases come from?
2
Dissertation Series CentER
2
Düsseldorf working papers in applied management and economics
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
GLO discussion paper
2
IZA Discussion Paper
2
International journal of nonprofit & voluntary sector marketing
2
JMM : the international journal on media management
2
Journal of promotion management : JPM
2
Medienmanagement und E-Business
2
Methodik - Journalistik und Publizistik - Medienrecht
2
Pacific-Basin finance journal
2
Policy research working paper : WPS
2
Research papers / Birkbeck Sport Business Centre
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
Saved in:
2
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
3
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
4
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
Saved in:
5
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
6
Television audience satisfaction : antecedents and consequences
Lu, Xiaoling
;
Lo, Hing-Po
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->