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Mediabudget und Markterfolg : aktuelle Befunde zur Optimierung von Budgetentscheidungen
Franz, Gerhard
- In:
Media-Perspektiven
(
2009
)
2
,
pp. 68-72
Persistent link: https://www.econbiz.de/10003812993
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2
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
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