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Advertising media
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Group decision and negotiation
Journal of advertising research
13
SpringerLink / Bücher
8
Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Media-Perspektiven
6
Journal of promotion management : JPM
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Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
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Breaking new ground in theory and practice
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
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Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
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Theorie und Praxis der Werbung in den Massenmedien
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Working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Brand Planning : starke Strategien für Marken und Kampagnen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Düsseldorf working papers in applied management and economics
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European Advertising Academy
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Gabler Edition Wissenschaft
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Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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International journal of sport management and marketing : IJSMM
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JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
Saved in:
2
Leveraging ICT capabilities in potentially deceptive interactions : an integrated theoretical model to improve detectability
Jensen, Matthew L.
;
Chidambaram, Laku
- In:
Group decision and negotiation
24
(
2015
)
2
,
pp. 271-298
Persistent link: https://www.econbiz.de/10010485498
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