//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Voorveld, Hilde A. M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediamix-Strategie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Media mix
4
Mediamix-Strategie
4
Advertising effects
3
Werbewirkung
3
Netherlands
2
Niederlande
2
Synergie
2
Synergy
2
Advertising media
1
Erfolgsfaktor
1
Marketing management
1
Marketingmanagement
1
Product differentiation
1
Produktdifferenzierung
1
Success factor
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Voorveld, Hilde A. M.
Schneider, Martin
7
Katz, Helen E.
4
Diehl, Sandra
3
Neijens, Peter C.
3
Beyer, Christina
2
Brügner, Hartmut
2
Immerschitt, Wolfgang
2
Kirchgeorg, Manfred
2
Mahrdt, Niklas
2
Pietzcker, Dominik
2
Schmidt, Christopher M.
2
Smit, Edith G.
2
Bachér, Frank
1
Beal, Virginia
1
Belz, Christian
1
Berndt, Ralph
1
Best, Christoph
1
Block, Martin P.
1
Boenigk, Michael
1
Briggs, Rex
1
Bühler, Peter
1
Chatterjee, Patrali
1
Droste, Heinz-W.
1
Foit, Kristian
1
Fries, Tobias
1
Goerg, Georg M.
1
Große Holtforth, Dominik
1
Hardy, Jonathan
1
Hofacker, Charles F.
1
Hoffmann, Sophie
1
Holland, Heinrich
1
Holtzhausen, Sabrina
1
Huang, Guanxiong
1
Kannan, P. K.
1
Kennedy, Rachel
1
Koehler, Jim
1
Koinig, Isabell
1
Kracke, Bernd
1
Kratel, Harald
1
more ...
less ...
Published in...
All
Journal of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
2
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
Saved in:
3
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
4
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->