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isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
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Communication media
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Werbeträger
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Calder, Bobby J.
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Berg, Scott
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Diermeier, Daniel
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Kellogg on advertising & media : the Kellogg School of Management
Journal of media business studies
38
The handbook of political economy of communications
25
CESifo working papers
23
Discussion papers / CEPR
23
SpringerLink / Bücher
21
The journal of media economics
21
Discussion paper series / IZA
19
NBER working paper series
19
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Journal of public economics
18
Journal of communication management : an international journal
17
Discussion paper / Centre for Economic Policy Research
14
European journal of political economy
14
Journal of economic behavior & organization : JEBO
14
Kom / Kommission der Europäischen Gemeinschaften
14
NBER Working Paper
14
JMM : the international journal on media management
13
Technological forecasting & social change : an international journal
13
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
HWWA-Report
12
Political economies of the media : the transformation of the global media industries
12
Corporate communications : an international journal
11
Journal of business ethics : JOBE
11
Working paper
11
Applied economics
10
DICE discussion paper
10
IZA Discussion Paper
10
Information economics and policy : IEP
10
The right to tell : the role of mass media in economic development /The World Bank
10
Young consumers : insight and ideas for responsible marketers
10
Economics letters
9
Journal of business research : JBR
9
Working paper / National Bureau of Economic Research, Inc.
9
Applied economics letters
8
Corporate reputation review : an international journal
8
European economic review : EER
8
Journal of marketing communications
8
Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
Media-Perspektiven
8
Reports and papers on mass communication
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Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
2
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
3
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
4
Managing public reputation
Diermeier, Daniel
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 178-195)
.
2008
Persistent link: https://www.econbiz.de/10003755919
Saved in:
5
The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 266-281)
.
2008
Persistent link: https://www.econbiz.de/10003755928
Saved in:
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