//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Medienkonsum"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Media usage
10
Mediennutzung
10
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Markenführung
2
Target group
2
USA
2
United States
2
Website
2
Zielgruppe
2
social media
2
Advertising effects
1
Benutzerschnittstelle
1
Beziehungsmarketing
1
Canada
1
Communication media
1
Facebook
1
Fernsehwerbung
1
Großbritannien
1
Home video product
1
Internet
1
Kanada
1
Kommunikationsmedien
1
MCN
1
Measurement
1
Messung
1
Netherlands
1
Niederlande
1
Online retailing
1
Online-Handel
1
Regression analysis
1
Regressionsanalyse
1
Relationship marketing
1
SNS
1
Students
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Alarcón-del-Amo, María-del-Carmen
1
Barwise, Patrick
1
Constantinides, Efthymios
1
Foster, Mary K.
1
Francescucci, Anthony
1
Gangadharbatla, Harshavardhan
1
Han, Kyoo-Hoon
1
Hopp, Tobias
1
Langaro, Daniela
1
Lee, Eunmi
1
Lee, Kelvin
1
Lorenzo-Romero, Carlota
1
Miller, Kenneth E.
1
Nantel, Jacques
1
Pearson, Sarah
1
Reisenwitz, Timothy H.
1
Rita, Paulo
1
Salgueiro, Maria de Fátima
1
Sheehan, Kim Bartel
1
Sneath, Julie Z.
1
Sénécal, Sylvain
1
West, Bettina C.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
16
Discussion paper / Centre for Economic Policy Research
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
3
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
4
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009535758
Saved in:
5
Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10009535759
Saved in:
6
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
7
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Saved in:
8
The effect of counterproductive time on online task completion
Nantel, Jacques
;
Sénécal, Sylvain
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 246-259
Persistent link: https://www.econbiz.de/10003896302
Saved in:
9
PVRs and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003560322
Saved in:
10
Internet users' attitude and behavioural intention on ebranding
Lee, Kelvin
;
Miller, Kenneth E.
- In:
International journal of internet marketing and …
3
(
2006
)
4
,
pp. 335-354
Persistent link: https://www.econbiz.de/10003444436
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->