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International journal on media management : JMM
3
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
Handbook of social media management : value chain and business models in changing media markets
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Global mistrust in news : the impact of social media on trust
Park, Sora
;
Fisher, Caroline
;
Flew, Terry
;
Dulleck, Uwe
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10012313886
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2
Using brand equity to model ROI for social media marketing
Shay, Ronen
;
Van Der Horst, Morgan
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
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3
The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus
;
Zambaldi, Felipe
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
Saved in:
4
Making media management research matter
Murschetz, Paul Clemens
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 17-28)
.
2017
Persistent link: https://www.econbiz.de/10011662273
Saved in:
5
Medienmanager im Partizipationsdilemma
Ehlers, Annika
;
Rau, Harald
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 299-319)
.
2014
Persistent link: https://www.econbiz.de/10010440811
Saved in:
6
Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard
;
Werning, Stefan
- In:
Handbook of social media management : value chain and …
,
(pp. 253-267)
.
2013
Persistent link: https://www.econbiz.de/10009762877
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