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~person:"Bellman, Steven"
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Search: subject_exact:"Medienverhalten"
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Media usage
6
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6
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4
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4
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2
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Bellman, Steven
Kind, Hans Jarle
12
Schleife, Katrin
10
Klingler, Walter
9
Pabilonia, Sabrina Wulff
9
Anger, Silke
8
Nardotto, Mattia
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Schenk, Michael
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Schwarze, Johannes
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Valletti, Tommaso M.
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Adena, Maja
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Dräger, Lena
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Enikolopov, Ruben
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Gavazza, Alessandro
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Nilssen, Tore
7
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7
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7
Wilbur, Kenneth C.
7
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7
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6
Biswas, Shirsho
6
Dewenter, Ralf
6
Diehl, Sandra
6
Piolatto, Amedeo
6
Simonov, Andrey
6
Sørgard, Lars
6
Anderson, Simon P.
5
Clement, Michel
5
Frey, Bruno S.
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Fuchs, Thomas
5
Gentzkow, Matthew Aaron
5
Gerhards, Maria
5
Kosse, Anneke
5
Krone, Jan
5
Ono, Hiroshi
5
Silberer, Günter
5
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5
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5
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Journal of advertising research
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
3
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
4
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
5
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
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