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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
NBER working paper series
55
Working paper / National Bureau of Economic Research, Inc.
50
NBER Working Paper
34
CHE research paper
11
Discussion paper / Centre for Economic Policy Research
8
Health economics
8
SpringerLink / Bücher
8
Economic dimensions of personalized and precision medicine
7
Discussion paper series / IZA
6
Health care management science
6
Journal of health economics
6
American economic journal : a journal of the American Economic Association
5
The European journal of health economics : HEPAC ; health economics in prevention and care
5
Schriften zur Gesundheitsökonomie
4
Springer eBook Collection
4
The quarterly journal of economics
4
American economic journal
3
Applied economics
3
BREAD working paper
3
Covid economics : vetted and real-time papers
3
Discussion papers / CEPR
3
Europäische Hochschulschriften / 5
3
Forum for health economics & policy : an evolving collection of symposia on important health care issues
3
Health economics review
3
IBES Diskussionsbeitrag
3
IZA Discussion Paper
3
Innovationen im Gesundheitswesen : rechtliche und ökonomische Rahmenbedingungen und Potentiale
3
Journal of public economics
3
Research
3
The American journal of economics and sociology
3
Working papers / Harvard Business School, Division of Research
3
Allokation im marktwirtschaftlichen System
2
CERGE-EI Working Paper Series
2
Dienstleistungsmanagement im Krankenhaus ; 1
2
Discussion papers / Stanford Institute for Economic Policy Research
2
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
2
Gesundheitsmanagement und Gesundheitsökonomik
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Health economics, policy and law
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Impulse für das Management
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Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
Saved in:
2
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
3
Risk assessment : The consumer as an intuitive statistician
Raghubir, Priya
;
Latimer, Robert
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 287-313)
.
2014
Persistent link: https://www.econbiz.de/10010353561
Saved in:
4
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
5
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
Saved in:
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