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~subject:"Anthropomorphism"
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Anthropomorphism
Menschenbild
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Andonopoulos, Vicki
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Gheshlaghi, Mahnaz Haji
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Griffith, Denni Arli
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European journal of marketing : EJM
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth
;
Naletelich, Kelly
- In:
Journal of business research : JBR
96
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
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2
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
3
Anthropomorphic packaging : is there life on “Mars”?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
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