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~person:"Fam, Kim Shyan"
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Consumer behaviour
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Fam, Kim Shyan
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
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Kind, Hans Jarle
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Sinitsyn, Maxim
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Bauer, Hans H.
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Breugelmans, Els
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Foros, Øystein
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Jain, Amit
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Kaiser, Harry M.
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Kukar-Kinney, Monika
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Malshe, Avinash
7
Monroe, Kent B.
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Rajagopal
7
Renaudin, Valérie
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
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Heerde, Harald J. van
6
Leeflang, Peter
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Mayzlin, Dina
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Mullin, Roddy
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Natter, Martin
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Villas-Boas, Sofia
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Xia, Lan
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Zettelmeyer, Florian
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Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
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Dave, Dhaval
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Dover, Yaniv
5
Grewal, Dhruv
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Asia Pacific journal of marketing and logistics
2
Journal of consumer behaviour : an international research review
1
Journal of promotion management : JPM
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
2
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
3
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
4
An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin
;
Cheung, Wah-leung
;
Henry, James
;
Guthrie, John
; …
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
Saved in:
5
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
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