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  • Search: subject_exact:"Messe"
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Year of publication
Subject
All
Messe 537 Trade fair 490 Deutschland 117 Germany 98 Marketingmanagement 58 Marketing management 57 Messebeteiligung 56 Trade fair participation 54 Messe <Wirtschaft> 50 Veranstaltungswirtschaft 47 Event sector 40 B-to-B-Marketing 35 Business-to-business marketing 35 Marketing 27 Consumer behaviour 26 Konsumentenverhalten 26 Theorie 23 Theory 23 Event-Marketing 21 Europa 20 Lieferantenmanagement 20 Supplier relationship management 20 Tourismus 20 Beziehungsmarketing 19 Innovation 19 Messemarketing 19 Relationship marketing 19 Welt 19 World 19 Europe 18 Knowledge transfer 18 Tourism 18 Wissenstransfer 18 Außenwirtschaftsförderung 17 Trade promotion 17 USA 17 United States 17 Kommunikation 16 Trade fairs 16 Beschäftigungseffekt 15
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Online availability
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Undetermined 86 Free 68 CC license 5
Type of publication
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Article 301 Book / Working Paper 229 Journal 7
Type of publication (narrower categories)
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Article in journal 157 Aufsatz in Zeitschrift 157 Aufsatz im Buch 105 Book section 105 Graue Literatur 71 Non-commercial literature 71 Hochschulschrift 43 Thesis 30 Working Paper 27 Arbeitspapier 24 Bibliografie enthalten 21 Bibliography included 21 Collection of articles of several authors 19 Sammelwerk 19 Aufsatzsammlung 16 Konferenzschrift 15 Article 11 Amtsdruckschrift 9 Government document 9 Advisory report 8 Gutachten 8 Case study 7 Fallstudie 7 Conference proceedings 5 Conference paper 4 Konferenzbeitrag 4 No longer published / No longer aquired 4 Ratgeber 4 Wörterbuch 4 Dictionary (multilingual) 3 Guidebook 3 Handbook 3 Handbuch 3 Market information 3 Marktinformation 3 Statistics 3 Statistik 3 Bildband 2 Reprint 2 Amtliche Publikation 1
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Language
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English 301 German 214 Undetermined 12 French 9 Italian 4 Hungarian 3 Russian 3 Czech 2 Spanish 2 Norwegian 1 Polish 1 Romanian 1 Serbian 1 Swedish 1
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Author
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Penzkofer, Horst 24 Bathelt, Harald 13 Weitzel, Günter 13 Kirchgeorg, Manfred 10 Zanger, Cornelia 8 Moser, Petra 7 Täger, Uwe Christian 6 Farhangmehr, Minoo 5 Golfetto, Francesca 5 Moutinho, Victor Ferreira 5 Rinallo, Diego 5 Sarmento, Maria 5 Simões, Cláudia 5 Ziegler, Rainer 5 Gopalakrishna, Srinath 4 Kalka, Regine 4 Meffert, Heribert 4 Reis, Jose Guilherme Almeida dos 4 Silva, Pedro Mendonça 4 Stoeck, Norbert 4 Tafesse, Wondwesen 4 Varela, Gonzalo 4 Zeng, Gang 4 Birnbrich, Manuel 3 Cooper, Russell W. 3 Domini, Giacomo 3 Edwards, Jeremy S. S. 3 Eickelpasch, Alexander 3 Geldres-Weiss, Valeska V. 3 Gibson, Rachael 3 Gębarowski, Marcin 3 Haltiwanger, John C. 3 Koll, Robert 3 Kramer, Jens 3 Krähling, Sabrina 3 Luppold, Stefan 3 Martius, Theodor 3 Mortsiefer, Joachim 3 Müller, Klaus 3 Müller-Hagedorn, Lothar 3
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Institution
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Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft 7 Springer Fachmedien Wiesbaden 5 Deutschland / Bundesministerium für Wirtschaft 3 Ifo-Institut für Wirtschaftsforschung 3 European Innovation Council and SMEs Executive Agency 2 Europäische Kommission / Statistisches Amt 2 Forschungsstelle für den Handel Berlin 2 National Bureau of Economic Research 2 Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre 2 Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz> 2 Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz> 2 Brněnské Veletrhy a Výstavy AS 1 Bundesarbeitsgemeinschaft Schule Wirtschaft 1 Bundesstelle für Außenhandelsinformation <Köln> 1 Deutscher Industrie- und Handelstag 1 Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln> 1 Europäische Kommission 1 Europäische Kommission / Direktion Wissenschaft und Gesellschaft 1 Europäische Kommission / Generaldirektion Forschung 1 Fachhochschule <Düsseldorf> / Fachbereich Wirtschaft 1 Geographisches Institut Hannover / Abteilung Wirtschaftsgeographie 1 Hamburgische Landesbank 1 Ifo-Institut für Wirtschaftsforschung / Abteilung Mittelständische Wirtschaft und Warendistribution 1 Institut für Congress- und Event-Marktforschung <Berlin; Hamburg> 1 Institut für Mittelstandsforschung Bonn 1 Institut für Wirtschafts- und Sozialforschung <Wien> 1 Istituto Internazionale di Storia Economica F. Datini 1 Leipziger Messe 1 MCDP International UG (haftungsbeschränkt) 1 Međunarodni Sajam Knjiga 1 Munich (Germany) / Direktorium Wirtschaftsamt 1 Münsteraner Führungsgespräch <16, 1989, Hannover> 1 Poslovna Zajednica Izdavača i Knjižara Jugoslavije 1 Projektgruppe Informationssysteme <Berlin, West> 1 Technische Universität Braunschweig / Institut für Marketing 1 Technische Universität Chemnitz 1 Ungarn / Központi Statisztikai Hivatal 1 United States / Federal Trade Commission 1 University of Toronto / Department of Economics 1 Wissenschaftlicher Verlag Berlin 1
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Published in...
All
Trade show management : planning, implementing and controlling of trade shows, conventions and events 42 Ifo Schnelldienst 14 Ifo-Schnelldienst 14 Industrial marketing management : the international journal for industrial and high-tech firms 11 The journal of business & industrial marketing 10 ifo Schnelldienst 10 Intereconomics : review of European economic policy 8 Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region 8 SpringerLink / Bücher 7 International journal of hospitality management 6 Research 6 Europäische Hochschulschriften / 5 5 Journal of business-to-business marketing 5 Markenkommunikation und Beziehungsmarketing 5 Commmercial intelligence journal / Apple supplement 4 Economic geography 3 European journal of marketing : EJM 3 Global spaces for local entrepreneurship : stretching clusters through networks and international trade fairs 3 Ifo-Studien zu Handels- und Dienstleistungsfragen 3 Journal of business research : JBR 3 Journal of economic geography 3 Journal of promotion management : JPM 3 Schriftenreihe der HHL Leipzig Graduate School of Management 3 Springer eBook Collection 3 Tourism management : research, policies, practice 3 Working paper / National Bureau of Economic Research, Inc. 3 Zeitschrift für Wirtschaftsgeographie 3 Advances in business marketing : a research annual 2 Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag 2 BMWI-Dokumentation 2 Contributions to Economics 2 Cosmopolitan canvases : the globalization of markets for contemporary art 2 Customer Experience : Forum Dienstleistungsmanagement 2 DUV : Wirtschaftswissenschaft 2 Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung 2 Edition / AUMA 2 Events und Erlebnis : Stand und Perspektiven der Eventforschung 2 Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...] 2 Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven 2 Field guide to case study research in business-to-business marketing and purchasing 2
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Source
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ECONIS (ZBW) 500 RePEc 16 EconStor 14 USB Cologne (EcoSocSci) 4 USB Cologne (business full texts) 2 Other ZBW resources 1
Showing 1 - 10 of 537
Did you mean: subject_exact:"messen" (26,105 results)
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de/10015276403
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de/10015276550
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Is Trade Justice? Is Fair Trade Fair?
Booth, Philip - 2023
This paper discusses issues related to the fair trade and trade justice movements. It finds the arguments of the trade justice movement unconvincing and their policies damaging. It suggests that Christian clergy should be careful when discussing such issues
Persistent link: https://www.econbiz.de/10014347861
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - In: Journal of business-to-business marketing 30 (2023) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
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B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de/10014318814
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Exhibitionist Japan : the spectacle of modern development
Lockyer, Angus - 2025
From the second half of the nineteenth century, Japan has been a particularly enthusiastic user of exhibitions. Large-scale international exhibitions, including Osaka 2025, form only the tip of an iceberg comprising over 1,300 industrial, regional, and local exhibitions held in Japan over the...
Persistent link: https://www.econbiz.de/10015357490
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The effects of timing and order of government support mechanisms for SME exports
Tinits, Priit; Fey, Carl F. - In: Management international review : MIR ; journal of … 62 (2022) 2, pp. 285-323
Persistent link: https://www.econbiz.de/10013272945
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What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context
Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - In: Innovation & management review 19 (2022) 1, pp. 62-83
Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10013177500
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Trade show visitors and key technological trends : from a literature review to a conceptual framework
Vitali, Veronica; Bazzani, Claudia; Gimigliano, Annamaria; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 142-166
Persistent link: https://www.econbiz.de/10013538986
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Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities
Jung, Shinyong; Park, Kwangsoo; Lee, Yoon Joo - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 128-141
Persistent link: https://www.econbiz.de/10014513619
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